Welcome, welcome, welcome back to another episode of the Action Academy podcast, the show that teaches you how to replace corporate with cash flow and helps you unlock your inner entrepreneur.

My name is Brian Lubin, your humble hosting guide. I left for my corporate job in March of 2022 to travel full time around the world and build my own business.

And since then, I'm on a path to go from zero to $10 million a year.

On this podcast, we document the wins, the losses,

and the lessons along the way. Today's episode is a cash flow clip from none other than the billionaire

founder ofpriceline.com, booking.com, Jeff Hoffman. He was my first billionaire interview that I ever

had on the show, and him and I have since formed a friendship. Today's clip is a famous story from Jeff on how he bought his first Ferrari. And no, it is not what you think. It's not him just bragging about buying a car. This is actually a life-changing episode. In the lessons that he extracted from this process will be very valuable for you in today's episode. So as always, if you're enjoying the show, please share it with others and leave us a five-star rating and a review. Let's get to today's

episodes. So I had made this childhood bet with myself about really quick, Brian, what the story

came from was when I was a kid, one of my friends bought a poster of a Ferrari, and all my buddies

were over there just like ooing and awing over this poster. And I went home and asked my mom, what's that big deal? And my mom said, what was the poster? I said, it was a Ferrari. I didn't know what a Ferrari was. I grew up in a four single mom house. And she said, oh, the fascination is that it's the unattainable dream.

And I was like,

I thought Ferraris were real. My mom's, the Ferraris are real. It's just that neither you nor anyone you know will ever have one. And I was like, wait a minute. I thought it's a real car. And my mom's like, son, seriously. And she said, I want you to have unrealistic expectations i was like mom

does someone drive a Ferrari she said yeah a handful of people relatively speaking on all of earth

drive that car but it ain't going to be you or anyone you know and so back then i remember thinking

that doesn't make sense somebody gets that drive i don't this isn't even about cars Brian

i don't even want a Ferrari.

What I wanted to understand was why everybody accepts that it's not going to be you. I didn't want to be told no. I didn't want the car. I just wanted to be able to buy it if I wanted. And so I said, my mom, it's never going to be you. She said, have you ever even seen one of these cars ever? I said, no, I've never seen one in real life. She said, you ain't going to drive one either. And so I went and bought the poster as a kid. And on the back of the poster, I wrote down this list of things I believed were true about the world, even though they were not what people was telling me. And I told myself, man, if I am right and I can cross all

17 of these things off, the day I do that, I will go buy that car. I do, I'm not a car guy. I don't even

want the car. I just want to prove that it can be done, right? That you are the master of your destiny.

You set your limits and your goals, not everybody else. That was the point.

And so the point of the story is I eventually crossed the last thing off and I went and bought

this race car. And I took the car out one day. I would go on Sunday drives. And it's a race car. So it was

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