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This is 99% Invisible. I'm Roman Morris.

The details are not the details. They make the design.

At John Edson, that's what he said.

Quoting legendary designer Charles Eams.

Express, Test, and Cycle.

I'm John Edson, President of Lunar.

Express, Test, and Cycle.

There's a conception in the public I think that design is a lot about making things pretty.

That's shifting, I think. There's a big DIY movement and maker movement.

People are getting a better sense of how things come to be.

We've always known how buildings came to be because we'd watch them go up.

But products just appear on the store shelf from somewhere, from China.

But I really love the process of design and love bringing things to life.

Express, Test, and Cycle.

The story that I want to tell about the details I wanted to make is about a toothbrush.

But there's a bit of a conflict of interest, or at least the perception of one, that requires a disclaimer.

So I asked Matt Martin to kill W to help me out.

What matters to me, Roman, is that you are completely open about the fact that John Edson is the president of Lunar.

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