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No Limits with Rebecca Jarvis

#99: CEO & Founder McPherson Strategies, Susan McPherson: How to cold call and make it count

No Limits with Rebecca Jarvis

ABC News

Business, Careers

4.7703 Ratings

🗓️ 28 August 2018

⏱️ ? minutes

Summary

Susan McPherson believes that today it's a "must have" for companies to make difference. She founded McPherson Strategies in 2013 and has seen firsthand how businesses can be used as a force for good, working with companies like Intel, Tiffany + Co, and Kate Spade. On this episode, Susan talks how to build a business with social impact, how to get your company to pursue more social impact initiatives, the best techniques for cold calling and how to break through on Twitter. Fun fact: Susan was named one of Fortune’s Most Influential Women on Twitter, Elle Magazine's Top 25 Women on Twitter and Fast Company's 25 Smartest Women of Twitter. Congratulations to our No Limits Entrepreneur of the Week: Sarah Flint, Founder and CEO Sarah Flint Find out more: https://www.sarahflint.com/ Want to be a featured NLEOTW? Know someone who should? Send your nominations to [email protected] Don’t forget to subscribe and leave us a review! It’s easy! Click here: http://bit.ly/2ks4f90 ABOUT REBECCA JARVIS: Rebecca Jarvis is an Emmy Award-winning journalist and the Chief Biz, Tech and Econ correspondent for ABC News. Follow Rebecca Jarvis: www.Instagram.com/RebeccaJarvis www.Twitter.com/RebeccaJarvis www.Facebook.com/RebeccaJarvis https://www.linkedin.com/in/rebecca-jarvis-217ba052/ Snapchat: RebeccaJarvis

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