99. Babba Rivera on Her Journey From Uber's Head of Marketing to CEO of a Next-Gen Marketing Agency

the bossbabe podcast

Natalie Ellis

Entrepreneurship, Education, Marketing, Self-improvement, Business

4.9 • 2.6K Ratings

🗓️ 10 June 2020

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We’re joined by ‘Cool Girl’ Babba Rivera, Uber’s former Head of Marketing, an award-winning Brand Marketing Professional, and CEO of bybabba - her very own brand marketing agency. Babba has also been featured in the 2016 Forbes’ list of the top “30 Under 30” for marketing and advertising, ELLE, Vogue, and various other print and digital media. Babba is the definition of a trailblazer, so it’s no surprise that she’s one of the panelists for our Pitch Your Biz Competition with ELLE. Tune in to hear Babba’s inspirational journey from Uber’s visionary Head of Marketing to risking it all to answer the entrepreneurial call. We’re picking Babba’s brain for all things marketing, building a global business, and finding balance between work and life. This episode is brought to you by ELLE, iconic lifestyle brand, and the world’s largest women’s fashion magazine. We’ve partnered with ELLE for their 75th anniversary to celebrate women entrepreneurship. Submit your business pitches to our Pitch Your Biz Competition at bossbabe.com/elle. Follow Us: @babba @bossbabe.inc @iamanatalie

Transcript

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0:00.0	I guess it's like fundraising you need to get a lot of nose in order to get a few yes.
0:12.4	No one wants to be the first one to bet on
0:14.4	someone, unfortunately. As you're helping your clients grow, your portfolio
0:20.6	just becomes more and more appealing.
0:25.6	When you really, really want something, there is just nothing that can stop you.
0:29.5	Welcome to the Bosby Podcast,
0:31.0	a place where we share with you
0:32.3	the real behind the scenes of building successful
0:34.4	businesses, achieving peak performance and learning how to balance it all.
0:38.3	I'm Nat Lellis, CEO and co-founder of Boss Bape and your host for this week's episode.
0:42.8	So in case you missed it, we had a special announcement
0:45.6	about our partnership with L lifestyle and media brand Powerhouse L.
0:49.5	L means she in French and for its 75th anniversary L is partnering with Boss Babe to celebrate female
0:56.0	entrepreneurship. We believe women are the future of entrepreneurship and this year more
1:00.6	than ever we want to discover and reveal the faces that build tomorrow.
1:04.5	This is such a proud moment for us. We've always been so impressed with how empowering
1:08.9	their messaging has been. I mean I grew up reading L magazine and so we are just so happy to be partnering in a way that can really amplify
1:16.8	our impact and mission in the world. And our guest for today is another one of our role models
1:21.2	for the L partnership, Baba Rivera.
1:23.4	Baba has such a fascinating story, so having launched Uber in Stockholm at the age of 22
1:29.3	to then working as head of partnerships for Uber in New York.
1:33.0	Baba learned early on that her passion lies in marketing and brand building.
	...

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