984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m
SaaS Interviews with CEOs, Startups, Founders
Nathan Latka
4.6 • 683 Ratings
🗓️ 4 April 2018
⏱️ 18 minutes
🧾️ Download transcript
Summary
"Gil Eyal is the CEO and Founder of HYPR, the World’s largest influencer search and discovery directory. Founded in 2013, HYPR offers brands and marketers in-depth audience analytics for over 10 million influencers across major social channels.
Gil has revolutionized the way many of the World’s biggest agencies and brands are running influencer marketing by focusing on the same data, analytics and audience demographic information relevant to any other form of marketing. Under Gil’s direction, HYPR boasts a client base of over 100 Fortune 500 brands, as well as the biggest advertising and PR agencies in the world, including LVMH, Next Models, PepsiCo, Mediacom, Michael Kors, Calvin Klein, Time Inc. and Estée Lauder."
Transcript
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| 0:00.0 | This is the top entrepreneurs podcast where founders share how they started their companies and got |
| 0:06.9 | filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other |
| 0:16.1 | insider information that creates business news headlines. We went from a couple hundred thousand dollars to 2.7 million. |
| 0:23.6 | I had no money when I started the company. |
| 0:25.6 | It was $160 million, which is the size of any IPOs. |
| 0:29.6 | We're a bit strapped. |
| 0:30.6 | We have like 22,000 customers. |
| 0:33.6 | With over 5 million downloads in a very short amount of time, major outlets like Inc are calling |
| 0:40.4 | us the fastest growing business show on iTunes. I'm your host, Nathan Latka, and here's today's |
| 0:46.6 | episode. Hello, everybody. My guest today is Gil Ayal. He is the CEO and founder of Hyper, |
| 0:54.0 | the world's largest influencer search and Ayal. He is the CEO and founder of Hyper, the world's largest |
| 0:55.0 | influencer search and discovery directory. He founded it in 2013 and the brand and the, |
| 1:00.6 | the company now offers brands and marketers in-depth audience analytics for over 10 million |
| 1:04.9 | influencers across major social channels. He's really revolutionized the way that many of the |
| 1:09.7 | world's biggest agencies and brands are running influencer marketing by focus on the same data analytics |
| 1:14.4 | and audience demographic information relevant to any other form of marketing. The company |
| 1:19.5 | boasts a client base of over 100 of the Fortune 500 brands as well as the biggest advertising |
| 1:23.5 | and PR agencies in the world. Gil, are you ready to take us to the top? |
| 1:28.5 | Hey, great to meet you, Nathan. |
| 1:29.7 | You're excited. |
| 1:30.7 | You're giggly either because you've had a lot of coffee |
| 1:33.0 | or you're just excited to see me. |
... |
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