980. The Key To Retention: Delivering Quick Wins In The First 30 Days

The Kelly Roach Show

Kelly Roach

Entrepreneurship, Business

4.9 • 964 Ratings

🗓️ 4 December 2023

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Kelly Roach Show, Kelly discusses the importance of increasing customer retention in order to maintain a steady stream of sales and revenue. She provides tips and strategies for improving customer retention, such as creating a personalized onboarding experience, customizing the product for each customer, and offering quick wins in the first 30 days.

She also emphasizes the need to continually track and celebrate customer progress to prevent them from disengaging. You should always have a plan in place to retain customers beyond their initial contract period, such as offering advanced tiers or maintenance programs.

Also in this episode:

Increasing customer retention reduces the number of sales needed to reach business goals.
The onboarding process is crucial for customer retention, as it determines whether or not someone will renew with you.
Customizing the customer's experience and providing a quick win in the first 30 days are important for retention.
Holding up a mirror to the customer's progress and wins helps them see the value of staying with your business.
Having a next steps conversation with clients and offering options for continued engagement encourages them to stay.

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Transcript

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0:00.0	Welcome to the Kelly Road Show, the place for no fluff, easy to implement 20 minute or less business and leadership lessons to help you build a sustainable business
0:15.8	that scales. Lead with integrity and create a lasting legacy. I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure
0:26.5	entrepreneur. Let's get started.
0:30.3	How to Increase Customer Retention, a topic that is very timely and super important for all businesses in
0:38.7	2024. Why? Because if you want to be able to hit the override on a slower buying cycle, if you are able to increase customer retention and renewals,
0:54.0	then you will not see a gap in your overall sales.
0:57.5	Because remember, if you keep the money in the pot
1:02.1	versus letting it fall out the bottom it's the same as putting more in the
1:06.5	top and this is what most business owners never take the time to really get their
1:11.7	heads around and understand, right? When you increase
1:15.1	retention, you reduce the number of sales that you need to hit your goals,
1:20.0	especially if you have a good sales system already working, let's say you use the
1:26.8	live launch method or you have a daily consult funnel or let's say that you have a
1:32.1	great referral marketing program and that's all working.
1:35.2	If you're able to increase your customer retention, that means that those new
1:40.0	sales are going to create a compounding effect of your revenue increasing versus all of those
1:46.7	new sales just covering sales that are falling out the bottom of the funnel.
1:51.8	So increasing your customer retention rate is a massive
1:56.4	profit generator and anyone that has an established client portfolio
2:02.1	absolutely can take steps to increase customer retention.
2:06.2	So today I'm just going to cover a couple tips and strategies for you, simple easy things that
2:11.0	you can work on in your business that are going to help you to raise your retention rate.
	...

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