This is the top entrepreneurs podcast where founders share how they started their companies and got

filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other

insider information that creates business news headlines. We went from a couple hundred thousand dollars to two point seven million.

I had no money when I started the company.

It was a hundred and sixty million dollars which is the size of any IPOs.

We're a bit strapped.

We have like 22,000 customers.

With over five million downloads in a very short amount of time, major outlets like Inc are calling us the fastest growing business show on iTunes.

I'm your host, Nathan Latka, and here's today's episode.

Hello, everyone. My guest today is eyed in a car. He's the founder and he's the co-founder and CEO of a company called Influenster,

the leading product discovery and reviews platform.

He was recently recognized by entrepreneur as one of the 25 inspiring entrepreneurs under 40

who are creating the next big thing.

Iden, are you ready to take us to the top?

Yep, I'm ready.

All right, tell us about this next big thing.

What's the company doing? How do you make money?

We are the largest product review platform outside of Amazon at the moment.

We started back in 2010 with the goals of transforming market research.

I was working at a large market research company where

market research was inefficient, very expensive, and my business partner was working at a sampling

event agency, marketing services company. And that was also an almost like a backward industry where people needed more information about the

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