Women are grossly misserved by the fashion industry because we're leaving out everybody that's above a size 16.

And actually our brands should look way more like we do.

And we should all be honest with our customers and if you were doing something like that in your business you'd probably tell your

business partner you'd probably tell your friend and why can't you tell your customers?

Welcome to the Boss Bay Podcast, a place where we share with you the real behind the scenes of building successful

businesses, achieving peak performance and learning how to balance it all.

I'm Natalie Ellis, CEO of Bosebape and your host for this week's episode.

So today I'm chatting with Emmigrid, CEO and co-founder of Good American. Chances are you've probably seen them all over

Instagram and you probably own a few pairs of their genes because they are that comfortable. Good American is a denim company founded by Emma Greed and Chloe Kardashian.

They are really well known for using women of all shapes and sizes in their campaigns

which we really don't see much of in the fashion industry but specifically with genes.

So this brand has been able to break industry standards and industry records.

In fact, on their launch day, their sales even broke denim history, which is incredible. So today Emma's going to fill us in on how she met Chloe, how she was able to create such a meaningful brand and build a multi-million dollar fashion business from scratch.

Emma is someone who's worked her way up to the top and didn't take no for an answer until she reached her goals.

And I find her story so incredibly inspirational.

In fact, I just couldn't stop asking questions and I know you're going to feel the exact same way and love this. But before we dive into today's episode, I do have some exciting news. We have actually partnered up with Good American to celebrate Boss Babes all over the world.

I don't want to reveal too much right away, but there will be a lot more to come this year from the two brands together.

And I'm really thrilled to work with such an honest and meaningful brand so make

sure you keep an eye out for that and with that let's dive straight into today's

episode and as always take a screenshot share your biggest takeaways and Inst stories

tag me at I am Natalie and at

Boss Wave. Inc and if I can just persuade you to leave us a review I would

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