979. The Client Experience Revolution: How to Stand Out in a Crowded Market

The Kelly Roach Show

Kelly Roach

Entrepreneurship, Business

4.9 • 964 Ratings

🗓️ 30 November 2023

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Kelly Roach Show, Kelly discusses the changes happening in the perception of brands online and how it affects sales. She emphasizes the shift from celebrity-focused marketing to elevating the client as the hero.

Kelly also highlights the importance of earning people's trust and business by investing in them and providing a great client experience. By implementing these changes, your customers will be more committed, and you'll have more sustainable business growth.

Also in this episode:

The focus in marketing is shifting from celebrity gurus to elevating the client as the hero.
Client results and experience are critical in 2024.
Businesses need to pivot outward and invest in their market to earn trust and business.

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Transcript

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0:00.0	Welcome to the Kelly Road Show, the place for no fluff, easy to implement 20 minute or less business and leadership lessons to help you build a sustainable business
0:15.8	that scales. Lead with integrity and create a lasting legacy. I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned
0:25.8	eight figure entrepreneur. Let's get started. Welcome back and thank you so much
0:32.4	for tuning into the Kelly Road show. You all set my
0:35.5	heart and mind on fire every single day and it's why I cannot wait to sit down and
0:40.5	record for you each and every week.
0:43.3	Today we're talking about change being a foot.
0:47.5	There's so much change in the air.
0:49.3	There's change in the air on so many levels
0:51.3	and there's been so much change in the last couple years it is
0:54.3	wild but today specifically want to talk about the change that is happening in
1:01.8	the perception of how people are assessing brands online and what this means for you and increasing your sales.
1:11.0	So as internet marketing was in its earlier phases of
1:16.2	maturity is and up until the market really began to contract a little bit ago
1:21.6	here, Authority marketing was very, very popular, where it was very much
1:28.0	about the star. It was about the person. It was about the celebrity, it was about the credibility, right, of the person, right? And people loved it. They loved it because it just felt good to be quote unquote in this person's energy right you wanted to be in
1:45.6	their world you wanted to connect to their brand you wanted to be in their thing okay
1:49.8	and then what happened was a lot of buyers bought into a lot of these celebrity programs and realized that they were just cattle herded into programs, into programs, into massive launches with thousands of people where they weren't really
2:05.8	getting a great experience. There was no human touch. There was no customization. There was no
2:09.7	custom tailoring. There wasn't a really a full-time team to support them so it was just
2:16.2	this like half baked half sincere very large container that was great for the celebrity entrepreneur
2:27.8	and not so great for the people experiencing it.
	...

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