#973 - Rory Sutherland - Waymo, Texas Culture, Airline Lounges, OpenAI & Uber Eats

Modern Wisdom

Chris Williamson

Society & Culture, Health & Fitness

4.7 • 4.6K Ratings

🗓️ 28 July 2025

⏱️ 114 minutes

🔗️ Recording | iTunes | RSS

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Summary

Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. The world is evolving at an unprecedented pace. With the rise of AI, we're witnessing a collision between the old world and the new. As technology advances, the question becomes: how can innovation repair outdated systems and shape the future in marketing and beyond? Expect to learn about Rory’s first experience to Buccee’s, what Rory’s thoughts are on Waymo, Autonomous driving and the current experience of going through airports, what are some unknown gems in the UK to visit that no one knows about, how Rory would improve food delivery apps, the future of AI in marketing and AI wearables, Rory’s advice for what people should do to optimise for attention, and much more… Sponsors: See me on tour in America: ⁠https://chriswilliamson.live⁠ See discounts for all the products I use and recommend: https://chriswillx.com/deals Get 35% off your first subscription on the best supplements from Momentous at https://livemomentous.com/modernwisdom Get a 20% discount on Nomatic’s amazing luggage at https://nomatic.com/modernwisdom Get a Free Sample Pack of LMNT’s most popular Flavours with your first purchase at https://drinklmnt.com/modernwisdom Get the best bloodwork analysis in America at https://functionhealth.com/modernwisdom Timestamps: (0:00) Don't Mess with Texas (3:31) Driving Etiquette in the Us vs the UK (13:02) The Genius Behind Reverse Benchmarking (20:13) Improving the Airport Experience (36:28) How AI Changes Your Decision-Making (45:50) How Can Businesses Generate Repeat Purchase? (55:31) Should We All Start Using Blimps? (01:03:12) Improving Food Delivery Apps (01:12:46) Is it an Option or an Obligation? (01:19:18) Is Money Becoming Unhealthily Concentrated? (01:31:10) How to be Smart with Your Money (01:40:31) Should We Get Rid of 'Adults Only' Areas? (01:44:37) The Great Complaint of Calvin Klein's Daughter (01:46:25) The Brilliance of Cuddly Animal Marketing (01:52:08) Rory's Product Ad Extra Stuff: Get my free reading list of 100 books to read before you die: https://chriswillx.com/books Try my productivity energy drink Neutonic: https://neutonic.com/modernwisdom Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: https://tinyurl.com/43hv6y59 #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: https://tinyurl.com/2rtz7avf #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: https://tinyurl.com/3ccn5vkp - Get In Touch: Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact - Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Welcome back. Good to see you. It's a pleasure. What a joy. And here in Austin, too.
0:04.1	Here in Austin. Buckys, you went to Buckies. Tell me.
0:07.4	Absolutely. I actually brought you a present.
0:09.0	Oh.
0:09.7	I thought, you know, it wouldn't be fair if I didn't bring you some local specialities.
0:14.8	And, of course, some beef jerky as well, jalapeno, honey.
0:18.9	Thank you.
0:19.5	But the Buckies thing is particularly good because they have a brand partnership with the
0:24.9	TX dot, the Texas Department of Transportation.
0:28.2	Okay.
0:28.7	So they license the don't mess with Texas, advertising slogan.
0:32.9	Mm-hmm.
0:33.5	Okay.
0:34.4	Now, this may surprise you.
0:36.3	Don't mess with Texas. The rights to it actually belong to the Texas Department of Transportation because it was an anti-littering campaign.
0:44.0	You're kidding. No, no, no. How old is this?
0:46.3	It dates back, cricky, to the I think the 70s or at least the very early 80s, I think the 1970s.
0:52.1	And it's a kind of famous advertising case study because how do you tell Texans not to litter?
0:59.0	Okay.
0:59.7	Now, in other parts of the world, you know, simple kind of blandishments or appeals to their sort of, you know,
1:06.1	higher order concerns might work.
1:10.7	But this is a uniquely text and message.
	...

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