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The Startup CPG Podcast

#97 Co-Packing 101: Tapping into a Motherlode of Co-Packing Wisdom

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 4 July 2023

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

One of the hottest topics in our Slack community is brands looking for the right co-packer, and since this is something that I often help brands navigate outside of my work at Startup CPG, it’s a topic near and dear to my heart and I wanted to bring on one of my favorite co-packers to talk with, Motherlode Co-Packing in Colorado. Our guests today are Kit Maxfield, their Chief Marketing Officer and Partner, and Adam Bender who is their New Product Development Manager. I met Kit and Adam through my work at Boyle Brands and have always been impressed by their organization and willingness to educate, so I’m so excited to share this 101 level conversation where we establish some of the basics of working with a co-packer.

Listen in as Kit and Adam shares about:

  • The co-packer business model
  • Day-in-the-life of a co-packer that affects communication, timing, and relationships with brands
  • How a co-packer scales up a recipe for their facility
  • Why co-packer relationships are different than other vendors
  • Best practices for outreach to co-packers
  • Tips for successfully navigating onboarding with a co-packer
  • And more!

Because this topic is near and dear to my heart as an operations person and it’s the area spend the most time freelancing in, I’ve added in some extra context and term explanations throughout the episode and linked a bunch of resources in the show notes that can help you navigate the world of co-packing. Now let’s hear from Kit and Adam!

This episode was sponsored by Shopify. Go to shopify.com/startupcpg
This episode was sponsored by Maven Agency. Go to strategymavenagency.com
This episode was sponsored by Kickfurther. Go to https://www.kickfurther.com/startupcpg

Episode Links:

Shopify Links:

Strategy Maven Agency Links:

  • Strategy Maven website
  • Book your free account audit here

Kickfurther Links:

  • Kickfurther website
  • See how much inventory funding you qualify here

Show Links:

Transcript

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0:00.0

That's the sound of another sale on your online Shopify store.

0:04.5

But did you know that Shopify powers in-person selling too?

0:07.8

From events to farmers markets to shows, Shopify is the sound of selling everywhere.

0:13.5

I've definitely been selling at an event and struggled between reconciling payment processors,

0:18.1

inventory before and after the event, and easy reporting.

0:20.8

With Shopify, you get a powerhouse selling partner that effortlessly united filing payment processors, inventory before and after the event, and easy reporting.

0:26.0

With Shopify, you get a powerhouse selling partner that effortlessly unites your in-person and online sales into one source of truth.

0:28.8

From accepting payments to managing inventory, Shopify has everything you need to sell in person.

0:34.2

Prep for your next event with hardware that fits your business.

0:37.1

Take payments by smartphone, transform your tablet into a point-of-sale, or use Shopify's

0:42.1

point-of-sale go-mobile device for a battle-tested solution.

0:45.5

Plus, Shopify's award-winning 24-7 help is there to support your success every step of the way.

0:51.4

Sign up for a $1 per month trial period at Shopify.com slash startup

0:57.4

CPG, all lowercase. Go to Shopify.com slash startup CPG to take your retail business to the next level

1:06.0

today. Shopify.com slash startup CPG. Do you feel like your email and SMS marketing campaigns are falling flat?

1:14.4

If you want to increase customer retention and convert leads, a winning email and SMS marketing strategy is a must have.

1:22.0

Strategy Maven agency transforms your email and SMS program to help you increase sales, build real customer loyalty,

1:29.9

and focus on impactful results.

1:32.2

Strategy Maven agency delivers to help scale your brand,

1:35.6

especially if you feel frustrated by revenue plateaus,

1:39.2

were let down by another agency,

1:41.0

would rather use your time to focus on other initiatives, or if you've let your

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