#969: Secrets to selling above the Buy Box
Silent Sales Machine Radio
Jim Cockrum
4.8 • 805 Ratings
🗓️ 19 February 2025
⏱️ 64 minutes
🧾️ Download transcript
Summary
In this episode of Silent Sales Machine Radio, Brian and Robin Joy dive deep into the multidimensional buy box and how sellers can price above it while still making profitable sales.
They discuss how Amazon's regional fulfillment system impacts pricing and delivery times, why volatility in the buy box is an advantage, and how tools like Keepa and SmartScout help sellers make data-driven decisions.
Plus, they break down Amazon’s InStock Head Start Program and share a powerful analogy to explain why holding firm on pricing can lead to bigger profits. They also reveal a gold-mining approach to finding profitable ASINs in bulk and how automation tools like 3P Mercury and Nepeto are game-changers for sourcing.
Whether you're a new seller or looking to refine your strategy, this episode is packed with insights to help you optimize your pricing, source smarter, and scale your business.
Tune in and discover how to maximize profits by selling above the buy box
Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "Can I add ASIN's to my Amazon catalog if I've not yet ordered them or purchased them?"
Watch this episode on our Yo=uTube channel here: https://youtu.be/UgEJ72IG5GQ
Show note LINKS:
SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.
SilentJim.com/thesystem - (aka as 3P Mercury) - The complete workflow software we created on our team with the help of 200 beta testers. "The System" automates your Amazon reselling/wholesale business the same way Khang (the creator) automated his $3million reselling business and made it HANDS FREE!
ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for life!
ProvenAmazonCourse.com/100 - Check out our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!
TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!
SilentJim.com/keepa - Keepa is the only tool you need when starting off selling. Our Keepa podcast episode is number 369 at https://SilentJim.com. It is a great intro to what Keepa is and why it's our recommended tool.
SilentJim.com/oaleads - Nepeto discount code for one of our favorite research tools for finding winning asins
SilentJim.com/ss - Smart Scout - One of the tools we love and our community discount.
Proof of the power of the "above buy box" strategy: https://www.youtube.com/watch?v=S7O7KGbJMck&t=502s
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hello, business building warrior. Welcome to silent sales machine radio. I'm so excited about the |
| 0:06.3 | topic we have for you today. I just listened to Brian and Robin Joy. They cover the bulk of the |
| 0:11.5 | episode today with a phenomenal concept that has really been sweeping through our community |
| 0:16.5 | for the past couple of years, I'd say, and it's picking up speed. To my knowledge, we are still, |
| 0:23.7 | surprisingly, the only ones talking about this exciting angle for selling on Amazon. I'm talking |
| 0:31.1 | about selling everyday boring items. I'm talking about charging more money than your competitors |
| 0:35.6 | are charging for those same items |
| 0:37.6 | and selling them at a steady pace, while virtually never putting your capital at risk |
| 0:42.8 | because you're only selling on the items where you know your worst-case scenario is, |
| 0:47.3 | almost certainly your worst-case scenario is you're going to break even on your inventory. |
| 0:52.9 | What am I talking about? I'm talking about the above |
| 0:55.3 | buy box strategy. Now, for some reason, it's starting to get the reputation of being somewhat |
| 1:01.7 | complex. I think that's because it's hard to explain without using visuals. And visuals can be |
| 1:09.3 | hard to do, especially this is an audio podcast. Visuals can be |
| 1:13.6 | hard to do in written text as well. But if you can use your imagination for me, just focus and |
| 1:20.4 | concentrate on one concept for a moment. I'll turn it over to Brian and Robin Joy here in just a |
| 1:24.8 | moment, a couple great coaches on our team. They do a great job |
| 1:27.6 | of illustrating this as well today. But I wanted to do some opening and closing comments |
| 1:31.8 | after I listened to their episode. And I want to create a visual in your mind. This is vital. |
| 1:37.8 | If you're going to succeed selling on Amazon as a reseller, or maybe even bringing your own |
| 1:43.4 | products to the market at some point, |
| 1:45.6 | you need to imagine the Amazon network of warehouses as 200 different locations spread out across |
... |
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