96: Power Talk Friday- Fred Berns - Selling Methods of the Masters

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Arts, Design, Business

4.9 • 810 Ratings

🗓️ 4 November 2016

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We are back with another power talk Friday and we have Fred Berns with us again! As you know Fred Berns has been on the show two other times. We have talked about our bio briefing, our website once over because Fred is a leader in the interior design business coaching arena. He has twenty-five years of experience specializing in helping interior designers grow their interior design firms through more effective websites, more effective programs, and more effective introductions and bios. Today we are going to talk about selling methods of the masters. Show Notes: What do financially successful firms have in common? What is the “daily dozen” and how is this helpful to your business? What is saving the best for first and how does it work? What is the number one financial obstacle for designer firms? Treat obstacles as opportunities! What are closing questions and how can they help close a sale? Always talk about a phase two before you talk about phase one! How do you make sure there is “no money left on the table”? What does it mean to have money left on the table and why is it bad? How should a new designer start marketing? What is one thing people can’t get anywhere else? Pay attention to what clients had a problem with in previous transactions! What are common mistakes designers make when selling their services? What is feel, felt, found? How can you use a blog as a good selling tool? What is the best personal tool to use when trying to “sell yourself”? How can you adapt your bio with Fred Bern’s knowledge that he has shared with us? Download the free resources from Fred Berns from our resource center: Window Works

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, just letting you know that Luann University registration is opening November 24th,
0:07.3	2024, and classes are starting the week of January 20th, 2025.
0:13.2	Head over to luanuniversity.com to learn more about classes on sales, on marketing, on process, and on profits.
0:23.4	And at the website, you will learn about the fantastic bonuses that we have for you throughout
0:29.0	the registration period.
0:30.9	Luann University.com.
0:33.1	Thank you. Welcome to a well-designed business with your host, Luann Nigara.
0:46.0	Luan has a lifetime of experience building a multi-million dollar business with her husband and cousin,
0:51.2	and she knows the challenges you've faced in your interior design
0:54.4	business. Luann brings you real-life answers to your most pressing problems, as well as practical
0:59.6	strategies to explode your interior design business. So, let's get to the business of interior design.
1:08.3	Hey, everybody, we are here with another Power Talk Friday, and I'm very happy and delighted that we have Fred Burns back on the show today. As you know, Fred has been on the show. Two other times, we've talked about our bio briefing with Fred. We've talked about our website once over with Fred because Fred is a leader in the interior design business
1:28.8	coaching arena. He's got 25 years experience specializing in helping interior designers grow
1:37.0	their interior design firm through more effective websites, more effective programs, more effective
1:42.7	but like we said, bios and introductions. So,
1:46.2	so Fred, thanks so much for coming back to the show today. Well, Louan, it's a pleasure to be here.
1:51.9	I just wanted to mention to you and to our listeners what a thrill it is to be part of this whole
1:56.4	podcast project you're involved with. I just spoke recently to a group in Washington, D.C. at the D.C. Design Center.
2:04.5	A lot of people were talking about the podcasts that they heard, either hearing me in the
2:08.8	podcast or podcasts that they've heard throughout, over the past several weeks.
2:14.8	And it really, my sense is that this is something which has become a real focal
2:20.0	point for a lot of designers as they share information they talk about latest trends what's hot
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from LuAnn Nigara, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of LuAnn Nigara and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.