Hello there, business building warrior. It's your buddy, Jim, and we've got a great episode for you today.

I've got my partner, Brett Bartlett, on the line with me again. You guys love it when that happens.

Hey, Brett, how are you, buddy? What's up, man? excited to talk today. Yeah, we've had a crazy month.

I kind of dropped the ball on the podcast because life just got so busy, and I filled folks in on what happened and what's going on. All the good, all the bad and all the ugly. But, man, let's talk about proven audience formula. Let's talk about the conference we just had. And let's talk about the fourth quarter a little bit. Lots of fun topics to address today. Lots of great tips for you guys.

But Brett, how about we start here? We just had an incredible event in Florida. Your team was there all

the way from California and all of my team from Indiana and our team from all over the world,

really. We had someone there from Slovenia, man. We had people from all over the world there. 600 people came. Got our best reviews we've ever received. The feedback has been incredible. But why don't you fill us in a little bit? You and I have barely had a chance to catch up since the event ended because we've been swamped with things going on, opportunities, and Q4. But fill me in from your perspective.

Talk about CES and what you saw, what you observed, what was your experience. Well, one of the

coolest things for everybody who doesn't know what CES is, it really is a very special conference

where our community gets together and you'll see this across the board. You don't have to hear it from

me, but they'll tell you that there's no other conference like it in the sense of it's really like

a family reunion like you say. And it's weird because even if you're brand new to the community,

you feel like you're accepted into the family. So for me, from my perspective at the conference,

it was one of my most exciting ones because it was like I got to go to my family and friends,

this group of 600 people who were there and then hundreds who are watching the live stream

online. And I got to tell them the most exciting news. We got to do the big unveil of the

eight-figure company that we've been working on the last couple years.

That was like, for me, it was like, I should talk about it.

Oh, I know. It was like you had to hold us back. And for the listeners' sake, if you've

been listening to a podcast for a while,

I'm going to cover a little ground that we've already covered before, but bear with me.

Brett and I've been talking for a few months now about these successful brands that we're

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