95% of You Will Ignore This SEO Strategy | Ep. #635

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 27 April 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #635, Eric and Neil discuss an important SEO strategy. Tune in to hear what you may have been overlooking. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 95% of You Will Ignore This SEO Strategy [00:36] Branding is what separates good companies from the bad. [01:30] If you don’t know how popular a brand is, it’s hard to outrank them. [02:00] Neil’s strategy used to be: create good content, create value, wait for results. [02:04] This wasn’t the best strategy. [02:15] His best branding strategy was the “Who is Neil Patel?” campaign. [02:45] BuzzSumo has a great alert system that will help you track your brand. [02:51] Neil likes to use Google Trends, which is free. [03:03] Google Search Console is also a great way to track your progress. [03:10] GSC tracks farther back than 90 days, which is more helpful when gauging progress. [04:15] The stronger your brand, the higher your domain authority. [04:40] That’s it for today! [04:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we are going to talk about the 95% of you that will ignore this SEO strategy.
1:03.8	Surprise, surprise, what is it, Neil?
1:05.8	Branding.
1:07.7	Eric Schmidt once said,
1:09.6	Brands is what separates the, you know, good companies from the crap says internet cesspool
1:15.6	needs brands is that what the exact quote is I can never get a
1:18.8	branch or how you sort out the cesspool there you go yeah with the CEO and we've both Eric and I have done experimentation on this, but if you look at some of the biggest
1:28.4	sites that do well, everyone's like, oh, I'm going to outrank them, I'm looking at their domain authority and I'm looking at their back links and how in depth their content is.
	...

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