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The Startup CPG Podcast

#94 Buyer Series: Fostering good buyer vibes with Wade Yenny & Alex Bayer

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 13 June 2023

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you are in the CPG industry and active on LinkedIn, chances are you are familiar with the dynamic duo, Alex Bayer and Wade Yenny, co-hosts of the weekly podcast CPG Vibes. They have over 35 years of combined experience in the industry. Alex is the founder of Genius Juice and you also may know him from his other podcast, 15 Minutes of Genius. Wade is currently the VP of Center Store at The Fresh Market and has held buyer roles at a number of retailers including Jimbos, Rouses (rhymes with mouses), and Buehler Food Markets. For this second installment of our Buyer Series, I wanted to explore both the buyer and brand sides of the coin when it comes to best practices for working with retail buyers. 

Listen in as Alex and Wade share about:

  • Research to do before submitting to a retailer
  • Considerations before sending samples
  • Follow up etiquette and how to be pleasantly persistent (a phrase we heard just a few weeks ago from Marlo at Partake about their partnership with Ben & Jerry’s)
  • Tips for promotion planning
  • Considerations for working with regional and national distributors
  • And more!

This episode was sponsored by Shopify. Go to shopify.com/startupcpg
This episode was sponsored by Promomash + Crisp. Go to promomash.com/startupcpg
This episode was sponsored by IFT. Go to iftevent.org

Episode Links:

Shopify Links:

Promomash/Crisp Links:

  • Try Promomash + Crisp free for 30 days here
  • Webinar recording: Promomash + Crisp Present: The Next Big Thing in WFM Demo Analytics
  • Webinar recording: Distributor Data 101: 5 Things Brands Should Be Tracking and Why

IFT Links:

Show Links:

Transcript

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0:00.0

That's the sound of another sale on your online Shopify store.

0:04.5

But did you know that Shopify powers in-person selling too?

0:07.8

From events to farmers markets to shows, Shopify is the sound of selling everywhere.

0:13.5

I've definitely been selling at an event and struggled between reconciling payment processors,

0:18.1

inventory before and after the event, and easy reporting.

0:21.0

With Shopify, you get a powerhouse selling partner that effortlessly unites your in-person

0:26.0

and online sales into one source of truth.

0:28.8

From accepting payments to managing inventory, Shopify has everything you need to sell in person.

0:34.2

Prep for your next event with hardware that fits your business.

0:37.1

Take payments by smartphone, transform your tablet into a point-of-sale, or use Shopify's

0:42.1

point-of-sale go-mobile device for a battle-tested solution.

0:45.5

Plus, Shopify's award-winning 24-7 help is there to support your success every step of the way.

0:51.4

Sign up for a $1 per month trial period at Shopify.com slash startup CPG, all lowercase.

0:59.7

Go to Shopify.com slash startup CPG to take your retail business to the next level today.

1:06.8

Shopify.com slash startup CPG.

1:13.0

The best product is the one that's already bought before it even hits the shelf.

1:16.9

That's really important is like building that demand and creating destination shopping.

1:21.8

I always say crawl, walk, run on every one of my hosts.

1:24.2

And I think that's what this is about is simply making sure the cart's not before the horse and starting small and growing your business. But the caution is

1:31.6

to make sure you have the right partner. Welcome to the Startup CPG podcast. I'm your host,

1:37.6

Jesse Freytag. If you are in the CPG industry and active on LinkedIn, chances are you're

1:42.6

familiar with the dynamic duo Alex Bear and

...

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