934: The Email Advantage: The Marketing Strategy That Gets Stronger Over Time

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 26 November 2025

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, I'm giving you everything I know about email marketing: the timeless principles that have built my multi-seven-figure business, plus the emerging trends that will keep you ahead through 2026 and beyond. Even though I’ve talked about the importance of email marketing for the last decade of podcasting, I've never done THIS. A true masterclass; a soup-to-nuts, start-to-finish guide covering why email still works in 2025, how to actually start and grow your list, the emerging trends that are changing everything, and the exact strategies you need to stay ahead. Whether you're at zero subscribers wondering where to even start, or you've got a list but it feels stale and you're not sure what to do with it, or you're doing well but want to level up for what's coming, this episode is for you. And if you want to see how all of this applies specifically to your business type, I'm hosting a FREE live webinar called From Zero Subscribers to an Engaged List of Buyers. Grab your spot now at https://www.growanemaillist.com! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/the-email-advantage-marketing-strategy Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Check out What Should I Do With My Money? from Morgan Stanley. Listen now at https://mgstnly.lnk.to/bqe8HiAC!GD. Visit http://www.spectrum.com/freeforlife to learn how you can get Business Internet Free Forever. Experience the power of a Dell PC with Intel Inside®, backed by Dell’s price match guarantee. Shop now at https://www.dell.com/deals. Your dream wardrobe’s one click away. Visit https://www.revolve.com/goaldigger for 15% off your first order with code GOALDIGGER.

Transcript

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0:00.0	picture this the year is 2030 Instagram has changed its algorithm probably 17 more times
0:07.4	TikTok might not even exist some AI powered hologram platform is the new shiny object but you know
0:13.8	what hasn't changed your email list that direct line to your people who actually want to hear from you
0:19.9	today I'm giving you
0:21.8	everything I know about email marketing, the timeless principles that have built my business,
0:27.0	plus the emerging trends that will keep you ahead through 2026 and beyond. This is the episode
0:33.6	I'm creating to outlast the rest, so grab your notebook and let's dive in. I'm Jenna
0:39.8	Coutcher and I help you trade hustle for purpose and build a business that gives you the life
0:45.1	you actually want to live. From a $300 Craigslist camera to a seven-figure business I run from home,
0:51.9	I've learned that success isn't just about what you do.
0:55.6	It's about how you live. Here, you'll get strategies that work, systems that give you your time
1:01.8	back, and steps that turn your effort into results and impact. If you're ready for clarity,
1:08.0	confidence, and a business that feels as good as it looks. You're in the right
1:12.1	place. This is the Gold Digger podcast. So today we're talking about email marketing. And I know,
1:20.4	I know, I have talked about email marketing a lot. I'm talking about going all the way back to
1:26.1	episode 12 of this very podcast. I talk about email a lot. I'm talking about going all the way back to episode 12 of this very podcast. I talk about email
1:31.0	a lot because it's a backbone of kind of everything I've built. But here's the thing. I've never done
1:37.7	this type of episode. I'm considering this like a true masterclass, a soup to nuts start to finish guide covering why email is still
1:46.8	working, how to actually start and grow your list. And what I am sensing are the emerging trends
1:52.4	that are going to change everything. I'm also talking about the exact strategies you need to stay
1:57.8	ahead. So consider this episode your comprehensive email marketing roadmap because
2:03.5	while I've touched on email in dozens of episodes, I've talked about subject lines here and segmentation
	...

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