934. Kelly and Danielle On The Power Of Content Funnels And Person-to-Person Marketing Strategies

The Kelly Roach Show

Kelly Roach

Entrepreneurship, Business

4.9 • 964 Ratings

🗓️ 24 July 2023

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Kelly Roach Show, Kelly talks with the President of Kelly Roach International about the power of content funnels and person-to-person marketing strategies.

Kelly and Danielle discussed the challenges that coaching companies and emerging businesses face when they don't have a clear marketing strategy. To achieve marketing success, it's crucial to keep things simple and focused while aligning your marketing efforts with your company's goals and resources. The duo offers helpful advice on how to grow your email lists and reach a wider audience through tactics like outbound engagement, podcast guesting, Pinterest, and ads. They also stress the importance of building human connections and avoiding excessive automation in marketing processes. Kelly and Danielle suggest prioritizing quality over quantity in your Instagram chat funnel strategy, as a dedication to your craft will attract the right buyers and ultimately lead to success in the ever-changing marketing landscape.

Also in this episode:

The disconnect between marketing and sales
How to drive traffic to your newsletter
Why simple messaging is better than complex messaging
How to attract the perfect dream buyer
The power of direct selling on social media

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This Podcast Is Produced, Engineered & Edited By: Simplified Impact

Transcript

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0:00.0	Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20 minute or
0:10.8	less business and leadership lessons to help you build a sustainable business that scales.
0:17.6	Lead with integrity and create a lasting legacy.
0:21.6	I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned to 8th at your
0:26.6	entrepreneur.
0:27.6	Let's get started.
0:30.1	She's back.
0:32.1	Your favorite guest on the Kelly Roach show.
0:35.0	I had Danielle in the house today.
0:36.6	Hey, Danielle.
0:37.3	Good morning.
0:38.4	Hello, hello.
0:40.0	All right.
0:40.9	So we know the theme of the day is people burning their businesses down.
0:44.9	I'm just kidding.
0:46.4	Actually, yeah, it kind of is the theme of the day.
0:49.8	But we're really excited about some of the amazing things that we're doing across the
0:54.0	three companies that you run inside our portfolio and we're seeing growth.
0:58.9	We're seeing profitability and we're seeing simplicity that is scaling.
1:04.2	And so I wanted to bring you back on the show today, Danielle, because we have this new
1:08.6	content strategy that you introduced and that you have been testing and that you are
1:13.0	soon going to be bringing to our agency clients.
	...

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