#93: Steve Cockram—How to Lead Your Team So Everyone Brings Their Best

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 23 April 2018

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you want to build a team where everyone feels supported, heard, and ready to tackle big challenges, then you want to listen to this episode of the Building a StoryBrand podcast.

In it, we welcome our correspondent Allison Trowbridge as she talks with GiANT co-founder Steve Cockram. As a expert in both leadership and personality types, Steve walks us through the five different personalities (or “Voices”) you’ll find on every team and how to nurture each one.

In Steve’s words, “You can’t outsource culture.” Build a better one by making sure everyone feels safe and supported to contribute their best.

This episode will show you how. Give it a listen!

http://buildingastorybrand.com/93

Transcript

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0:00.0	Welcome to the Building of Story Brand Podcast, where we believe if you confuse you'll lose.
0:13.6	Noise is the enemy and creating a clear message is the best way to grow your business.
0:17.8	I'm your host Donald Miller.
0:18.9	I'm joined by my co-host J.J. Peterson and our correspondent Allison Trowbridge.
0:23.6	Yay!
0:24.6	Allison, welcome.
0:26.6	Thank you so much, Don.
0:28.6	We are so glad to have you.
0:29.6	I am so glad to be here.
0:30.6	Allison I, we've tried to figure out how long we've known each other.
0:34.4	It's pushing 10 years.
0:35.4	I think you're about four feet tall when I met you.
0:41.1	It's great to have you.
0:42.0	And one of the reasons we wanted to bring you on the
0:43.8	podcast there are many reasons you're the author of how many books are you what you ghost
0:47.5	wrote I have ghost written book or two yes but my book is called 22 and that's the one with just your name on it.
0:54.0	Yes, exactly, just my name, no one else is.
0:56.0	It's the book that I wanted when I was in my early 20s and had no idea what I was doing.
1:01.0	I still don't have really a great idea what I do. But I know a lot more
1:05.2	exactly. I have a lot more wisdom that I did back then. Is the advice? It's like, don't date Ryan.
1:10.2	It's not that specific, but that's close. You would get some good advice like that. Okay. It's probably good
1:16.1	Well, I got rave reviews and it still floats it up on Instagram all the time girls love reading it. You know what? We just passed the one year anniversary and I was going
	...

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