All right, so we're going to talk about how 92.7% of Facebook posts are now dominated by this format.

So don't sleep on Facebook because Facebook's making a comeback.

And well, what is the format?

Ding, ding, ding, ding, ding, it's it's real and so I don't know why I said

ding ding ding but it's real it's it's real so Neil I don't know if you've

been looking at your Facebook I've been checking my there's a meta business suite iOS

app that I'm using now that's like oh my reach is up because I'm just cross

posting my Instagram reels to Facebook reels the reach is up like 300% so go for it.

But the reach on Facebook for real is from what I've seen is still not as good as

Instagram.

I don't know what it's not.

But what's interesting is Facebook is basically becoming Tik-Tok now. There's a lot less links the way it's changing quite a bit. Have you logged into Facebook recently? Uh-huh. I have you're totally spot on look Facebook is a original OGG you know not really the OG my space was but when you look at what they did a lot of the stuff is old school

people don't want to see what their friends are interested and that's part of it but what they want to see is their friends are interested in. And that's part of it.

But what they want to see is anything they would be interested in.

It's not like on a daily basis I live my life being like,

I only want to see what my friends are interested.

In reality, you want to learn and see anything that would peak your curiosity.

And these platforms have so much data on you, and I'm not trying to say this to creep you out,

but they have a really good understanding of what they think you'll like

that they can just show it to you. Even on Instagram, dude, I love those reels. I don't know if you've seen them

where they break down entrepreneurs and how they've done things.

Everyone's doing the story formats now.

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