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The Kelly Roach Show

918. Seizing The Perfect Business Moment To Start Your Next Business Venture

The Kelly Roach Show

Kelly Roach

Entrepreneurship, Business

4.9964 Ratings

🗓️ 29 May 2023

⏱️ 19 minutes

🧾️ Download transcript

Summary

In this episode of The Kelly Roach Show, Kelly determines the opportune business moment to embark on a new business or venture. 

Effectively managing multiple businesses requires a strategic approach that involves seizing industry opportunities, ensuring a stable cash flow, and embodying reliable leadership. It's crucial to avoid solely relying on personal involvement when starting a business and instead concentrate on aligning your business with your existing audience and using your industry knowledge. While success takes time, building a strong foundation is essential. 

Also in this episode:

  • Systems and predictability in your business
  • Why you should look for an industry with a natural overlap
  • The downside of doing it the right way
  • Do not start a new business because you're struggling

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Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20 minute or

0:10.8

less business and leadership lessons to help you build a sustainable business that scales.

0:17.6

Lead with integrity and create a lasting legacy.

0:21.6

I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure entrepreneur.

0:28.1

Let's get started.

0:30.0

Welcome back.

0:30.8

This is an Ask Kelly episode of the Kelly Roach Show and I'm so happy to be here with you.

0:35.8

I have gotten several questions from you all recently about how to know when it's time to

0:42.2

start a new business, when it's time to start a new line of business.

0:46.9

How to know whether you have hit the law of diminishing return in your current primary business,

0:53.5

and if it makes sense to start something new.

0:56.4

I'm going to share with you today six key criteria that you should really think deeply about

1:02.8

if you're considering adding a new line of business or opening up a new secondary or third company.

1:10.7

Most of you know this, but I have five companies currently.

1:14.6

I have open companies and I have closed one of my companies.

1:18.4

I have expanded my companies and I've acquired a company so I'm able to share with you

1:24.5

from several different perspectives, the pros and cons and the things to really think about in

1:29.4

this realm.

1:30.4

So, the first thing that I really want you to think about if you're considering starting something new

1:35.6

is the cash confidence and the stability of your sales system in your primary business.

1:43.5

A lot of people think, oh, I'm struggling with sales over here.

1:47.6

Let me go start this other business over here because we need to generate more cash and this

...

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