917. Expanding Your Network In a New Industry, Top Trends in Buyer Habits, And Speaking Industry Jargon With Cayla Gray Founder, Kelly Kussman

Earn Your Happy

Lori Harder

Entrepreneurship, Business

4.8 • 2.8K Ratings

🗓️ 11 July 2022

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

I’m joined by one of my rockstar Lite Pink investors Kelly Kussman to talk about our exciting collab coming out tomorrow! Kelly is the founder of Cayla Gray, a luxury perfume and candle company, and we worked together to create a scent that captures the feel of drinking an icy glass of Rosé in the sparkling summer sun. When I wear Rosé Summer, I’m immediately transported back to when I was on a yacht on the Amalfi Coast, feeling the breeze in my hair, and smelling the salt in the air. Kelly and I dive into our collaboration process and talk about how we worked together to create a visceral experience with Rosé Summer. She breaks down the difference between white labeling, private labeling, and starting a product-based business from scratch. She shares her tips for how to build your audience from the ground up and what her vision is for the future of Cayla Gray. To learn more about her company and shop Rosé Summer, check out @caylagrayco and caylagray.com! IN THIS EPISODE, WE TALK ABOUT: The life event that shifted Kelly’s perspective and drove her to pursue her entrepreneurial dreams Kelly’s first step when it came to experimenting and testing fragrances Creative ways to expand your network when you’re entering a new industry Why Kelly decided to go the direct-to-consumer route Trends in buyer habits and priorities Kelly’s simple trick for learning how to speak industry jargon The fragrance notes and inspiration behind Rosé Summer RESOURCES Thanks to Indeed for supporting Earn Your Happy. Go to indeed.com/happy to redeem a $75 sponsored job credit. Thanks to Gusto for sponsoring the show! To get 3 months free, go to gusto.com/lori. Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show! CONNECT WITH KELLY Follow Kelly: @kelly_ward_kussman Follow Cayla Gray:@caylagrayco Shop Cayla Gray: caylagray.com CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business GUEST BIO Kelly Kussman is the founder and CEO of Cayla Gray. After 20 years building a career in corporate retail, she had a life altering incident that led her to change course and start her own dream business. Cayla Gray was founded in 2020 and is a luxury line of clean fragrances, offering both core and seasonal scents. Kelly wanted to create healthier fragrance options for women because we deserve better products.

Transcript

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0:00.0	Thanks again to growthday.com for sponsoring this podcast.
0:03.8	Growth Day is the world's number one self-improvement system.
0:07.1	It has all the tools, motivational classes and life coaching you need to fulfill your
0:11.6	potential.
0:12.6	If you love journaling, tracking your habits, setting your goals like I do, and learning
0:17.3	from inspiring motivational speakers and wellness coaches, then you're going to love growth
0:22.9	day.
0:23.9	I teach on growth day every single month and I'd love for you to join me on the app.
0:30.2	Go to growthday.com for a free trial.
0:32.6	Join 300,000 people making self-improvement away of life.
0:36.7	Visit growthday.com to start your new life with a free trial today.
0:41.3	I hope to see you there.
0:44.5	Thanks to Indeed for supporting our new happy.
0:46.7	Indeed makes it easy to connect with your applicants.
0:49.7	Indeed is the hiring platform where you can attract, interview in higher on one place,
0:55.3	and Indeed's doing something no other job site has done.
0:58.2	Now with Indeed Businesses only pay for quality applications matching the sponsored job description.
1:03.7	Visit Indeed.com slash happy to start hiring now.
1:06.8	And thanks to Gusto for supporting her and your happy.
1:08.8	Gusto offers all in one payroll and HR for growing businesses.
1:12.6	Whether your team is in-person remote or a combination with Gusto, keeping your team
1:16.5	on track is easy.
	...

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