915: Why Your “Too Small” Idea Might Be the Exact Thing People Pay For

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 22 September 2025

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Think your business is “too niche” to succeed online? In this coaching session, I’m chatting with Jennifer about how to sell a highly specific online course to a small-but-mighty audience… and how to attract the right people to grow a business that feels deeply aligned! Jennifer Gulizia is a flower farmer and garden educator who turned her passion for dahlias into a beautiful educational business. She’s also a Digital Course Academy student, and she’s looking to refine her offer, grow her community, and get clarity on how to market something that’s niche, time-sensitive, and doesn’t quite fit the traditional “signature course” mold. If you’ve ever worried your topic is too specific or too seasonal to succeed, this coaching session is for you. And listen, if Jennifer’s story has you thinking, “Wait… maybe I could do this too…” then I want to personally invite you to check out Digital Course Academy: the very program that helped me launch my first course and change my entire business (and life!). Enrollment is open right now, but only for a few more days, so don’t wait! Head to jennakutcher.com/dca to save your seat and get my exclusive bonus suite designed to help you actually implement what Amy teaches! Now click play and let’s dive in to help Jennifer get her course out into the world, and maybe spark some inspiration for your own! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/small-ideas-profitable-courses Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger! Spend $250 on your first campaign on LinkedIn Ads and get a free $250 credit for the next one—no strings attached. Just go to https://www.linkedin.com/goal. Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Ready to see what powerful banking can do for your business? Visit http://www.mercury.com/goal to apply in minutes. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

Transcript

Click on a timestamp to play from that location

0:00.0	This episode is supported by What Should I Do With My Money from Morgan Stanley. This podcast makes
0:07.1	getting advice about your money less intimidating. I checked out the episode about early retirement
0:12.2	on what should I do with my money and honestly, I couldn't stop nodding along. It really got me
0:17.2	thinking about what financial freedom actually looks like, whether that's
0:20.9	being able to take time off without panicking, switching careers, or just having enough saved
0:25.6	that you're not constantly stressed about money.
0:28.3	The fear of never having enough while still wanting to actually enjoy life, I think we've
0:32.9	all been there.
0:34.1	Maybe you're wondering if you can ever get ahead or if building any kind of financial
0:38.4	cushion is even possible with everything else going on. What I loved was hearing about how you can
0:43.8	build flexibility into your finances with smart investing and planning no matter where you're
0:48.6	starting from. It made financial freedom feel less like some impossible dream and more like something
0:53.4	you can work towards step by step. Search for what should I do with my money in your podcast player and we'll
0:59.1	also include a link in the show notes. My thanks to what should I do with my money and Morgan
1:03.7	Stanley for their support. Think your business is too niche to succeed online? In this coaching session, I'm chatting with Jennifer about how to sell a highly specific online
1:15.5	course to a small but mighty audience and how to attract the right people to grow a business
1:20.3	that feels deeply aligned.
1:23.8	I'm Jenna Coucher and I help you trade hustle for purpose and build a business that gives you the life you actually want to live.
1:32.0	From a $300 Craigslist camera to a seven-figure business I run from home, I've learned that success isn't just about what you do.
1:40.3	It's about how you live.
1:42.3	Here, you'll get strategies that work, systems that give you your time back,
1:47.0	and steps that turn your effort into results and impact. If you're ready for clarity,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.