91. Can Selling Beer Cut Down on Public Drunkenness?

Freakonomics Radio

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Documentary, Society & Culture

4.6 • 32K Ratings

🗓️ 5 September 2012

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

Binge drinking is a big problem at college football games. Oliver Luck -- father of No. 1 NFL pick Andrew, and the athletic director at West Virginia University -- had an unusual idea to help solve it.

Transcript

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0:00.0	From APM, American Public Media, and WNYC.
0:07.0	This is Freakonomics Radio on Marketplace.
0:11.0	Here's the host of Marketplace, Kyra's Doll.
0:16.0	Time now for a little Freakonomics Radio.
0:18.0	It's that moment in the broadcast every couple of weeks.
0:20.0	We talked to Stephen Dumbner, the co-author of the books,
0:22.0	and the blog of the same name.
0:24.0	It is the hidden side of everything.
0:26.0	Dumbner, how are you?
0:27.0	Hey, Ky, I'm good, how are you?
0:28.0	I'm alright, you know, I'm getting by.
0:29.0	Yeah, so the new college football season is a, is a, is a pannestine?
0:33.0	It is.
0:34.0	It's always exciting, the, you know, just unbelievable sheer athleticism.
0:37.0	You see the marching bands and, and the freshman barfing all over the city.
0:41.0	Okay, wait, what?
0:42.0	Because that's not what I was expecting.
0:43.0	Yeah, no, that's, so that's what I want to talk to you about today.
0:45.0	Let me start with Oliver Luck.
0:47.0	He is the athletic director at West Virginia University.
0:50.0	That's what he got used to seeing at football games there.
0:52.0	Two people drinking far too much at pregame parties,
	...

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