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The Startup CPG Podcast

#91 Becoming the Willy Wonkas of Marshmallows with Funky Mello’s Delisa Harper

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9642 Ratings

🗓️ 16 May 2023

⏱️ 50 minutes

🧾️ Download transcript

Summary

Are you ready to hear from the world’s first and tastiest refrigerated, plant-based marshmallow creme? I have been full stop obsessed with Funky Mello since discovering them through the Shelfie Awards last year after they won and we did a short minisode with co-founder Delisa Harper last year (that I also recommend listening to) where I loved hearing more about their story. Today I’m so excited that we get a full episode with Delisa to dive into the world of Funky Mello. At Expo West, Delisa and Zach shared Funky Mello as a Backpack Brand at the Alley Rally event and were in the top crowd favorites (for good reason), so it was amazing to meet in person. They gave me some mini cremes to take home, which were the perfect size for making fluffernutter sandwiches, and now, I can’t stop making them. If you haven’t made a fluffernutter sandwich, it’s peanut butter (or the butter of your choice) plus marshmallow creme, and I also like to add a little tbh hazelnut spread, which is another past podcast guest. I think you’ll notice that my love of marshmallows really comes through in this episode. Listen in as Delisa shares about: - Founding Funky Mello with her husband Zach six months into dating - Participating in accelerator programs and launching in Whole Foods - Their holiday rollout with Sprouts and what they learned - What it’s like to self-manufacture - How they are exploring the foodservice channel - Behind the scenes of their new Dippstez product - Their social media and events strategies - What it’s like to work with your spouse - And more! This episode was sponsored by Maven Agency. Go to strategymavenagency.com. This episode was sponsored by IFT. Go to iftevent.org. This episode was sponsored by Social Nature. Go to business.socialnature.com.

Transcript

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0:00.0

Do you feel like your email and SMS marketing campaigns are falling flat?

0:04.3

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0:07.7

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0:11.9

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0:15.8

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0:19.8

and focus on impactful results.

0:22.0

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0:27.3

by revenue plateaus, were let down by another agency, would rather use your time to focus on

0:33.3

other initiatives, or if you've let your email and SMS program get a little neglected.

0:38.4

They are experts, aka MAVANs, and will treat your CPG brand like their own.

0:43.2

So say goodbye to cookie cutter strategies and promises without execution.

0:48.0

For in a free account audit, go to strategy mavenagency.com and mention startup CPG. That's strategy maven, M-A-V-E-N-A-N-A-Gency.com,

1:02.3

and be sure to mention startup CPG for a free account audit.

1:08.6

We know the equipment we need, and it is, it's achievable.

1:12.6

So maybe we should just keep this in house and build it from there, make it like a real competitive advantage that we're the only ones that make a refrigerated plant-based marshmallow cream.

1:20.6

Welcome to the Startup CPG podcast. I'm your host, Jesse Freytag.

1:24.6

Are you ready to hear from the world's first and tastiest refrigerated,

1:29.7

plant-based marshmallow cream? I have been full stop obsessed with Funky Mello since discovering them

1:35.8

through the Shelfy Awards last year after they won, and we did a short minisodes with co-founder

1:41.0

DeLisa Harper last year that I also recommend listening to where I

1:44.7

loved getting to hear more about their story. Today I'm so excited that we get a full

1:49.3

episode with Delisa to dive into the world of Funky Mello. At Expo West

...

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