900: How One Tiny Survey Helped Me Rebuild My Business with More Clarity and Alignment

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 30 July 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

I haven’t run a full-blown audience survey since 2020. Since then, so much has changed for me, for you, and for how we do business! And honestly? I wasn’t sure we needed to do one. But Marisa, my right-hand and co-strategist, had a different perspective, and I’m so glad I listened. In this episode, we’re pulling back the curtain on how we created a survey that wasn’t just about collecting data. It was about reconnection, reorientation, and rebuilding from a place of listening. And yes, we used AI to help… but only after WE set the vision. So if you’re feeling disconnected from your audience or unsure what to build next, I hope this gives you a few new tools and a little clarity. You can still take the survey at http://www.jennakutcher.com/survey (and yes, there’s a $500 gift card involved as a thank-you!). Head to http://www.jennakutcher.com/survey to share your thoughts on what kind of support would actually move the needle for YOUR business! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/small-business-audience-survey Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger! Follow This Is Small Business on Apple Podcasts, Spotify, or wherever you listen to your podcast.

Transcript

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0:00.0	If you've ever found yourself creating content, offers, or strategies based on what you think will work,
0:07.6	but not knowing what your people actually want right now, this episode is your permission slip to pause and ask.
0:16.0	I'm Jenna Goetcher, your host of the Gold Digger podcast.
0:19.8	I escaped the corporate world at the age of 23
0:22.2	with nothing more than a $300 camera from Craigslist and a dream. Now I'm running a seven-figure
0:28.3	online business that feels even better than it looks, all from my house in small town, Minnesota
0:33.3	with my family. Here, we value time as our currency. We mix the woo and the work, and we are in the
0:40.6	pursuit of building businesses that give us the freedom to live lives that we love. I've always
0:45.7	loved turning big goals into reality, and I'm here to help you do the same. This isn't just a peek
0:51.5	behind the curtain. Come along with me and my guests as we tear the whole
0:55.1	curtain down. Every week we tackle practical, no-fluff marketing strategies and host honest
1:00.6	discussions on what works and what doesn't. Join me and my expert guests for actionable insights
1:06.6	to help you grow your dream business with confidence. Pull up a seat and get ready to be challenged, inspired, and empowered.
1:14.1	This is the Gold Digger podcast.
1:17.8	It is absolutely wild to think that the last time I ran a full-blown audience check-in
1:23.4	was back in 2020.
1:25.3	Since then, life has shifted.
1:27.2	The online world has evolved and honestly,
1:29.3	so have we. From hustle and grind energy to craving more margin, meaning, and intentional
1:34.4	growth, it felt like the perfect time to pause and ask instead of assume. In this episode, I am joined
1:40.7	by my right-hand gal Marissa, the brains behind our brand new audience survey.
1:45.3	And we're peeling back the curtain on why this season felt like the exact right moment to check in.
	...

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