9. Know The Levers | $100M Lost Chapters Audiobook

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 14 November 2025

⏱️ 1 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to The Game w/ Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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Transcript

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0:00.0	Know the levers. Lost chapter authors know. The next three chapters are very in-depth math examples.
0:06.7	I actually wrote them as part of an internal document that made it into $100,000 money models,
0:10.8	then eventually got removed. But money math is the language of business. This deeper understanding
0:15.0	will take you to the next level if you want to go there. The three levers of acquisition are
0:18.7	cost to acquire customer, KAC, Lifetime, Gross Profit, LTGP, and Payback Period, PPD. Knowing how to calculate and improve them is how you
0:25.9	accomplish customer finance acquisition. We'll dive into each into more depth below. As stated,
0:30.8	this is more advanced, so I ended up cutting it, but if you enjoy this stuff, you'll probably
0:33.8	make a lot of money.

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