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Marketing School - Digital Marketing and Online Marketing Tips

#9: Breaking Down Retargeting

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 9 August 2016

⏱️ 12 minutes

🧾️ Download transcript

Summary

In Episode #9 Eric and Neil break down retargeting. Today, retargeting has made huge leaps and is a great resource that you should utilize in your marketing. Time Stamped Show Notes: 00:25 – What’s retargeting? -- Ads the follow you from website to website 01:00 – Now retargeting has grown a lot 01:50 – Helping you build relationships with people 02:05 – Options today 02:20 – Example of an ad on marketing funnels 02:50 – Giving people more opportunities to act, or to buy 03:20 – “Turn all those people who said no into saying yes.” 03:35 – “Show them something different.” 04:00 – “Remarketing is like marriage and dating.” 05:05 – Digital Marketer Traffic Temperatures 05:40 – Cold traffic 06:30 – Segmenting who you’re going after 07:20 – Marketing for a local business 07:40 – Look-alike audiences 08:30 – An option to target cold audiences 08:45 – Start with Google and Facebook 10:05 – Targeting people from your email list 10:45 – Subscribe to this podcast and leave a rating and review! 3 Key Points: Retargeting helps you build longer lasting relationships with your audience. Give people more opportunities to buy your service or product. When you’re first starting out, try Google and Facebook for your retargeting. Resources Mentioned: Digital Marketer Traffic Temperatures – An article that will break down the different levels or “temperatures” of traffic for you Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.6

with your instructors Neil Patel and Eric Sue.

0:19.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to

0:46.0

dream host or Google it find it check it out and it's a great way to improve your

0:50.8

low time.

0:51.8

Welcome to another edition of Marketing School.

0:56.0

I'm your host Eric Sue.

0:57.0

And I'm Neil Patel.

0:58.0

And today we're going to be talking about why you should do retarding.

1:02.0

So first of all, Neil, what's retargeting.

1:02.5

So first of all, Neil, what's retargeting?

1:05.3

Have you ever been on a website

1:06.8

and you start seeing banners from all over the web

1:09.6

follow you around from that website?

1:12.3

That's remarketing or retargeting.

1:14.7

People use the words interchangeable, either remarketing or retargeting.

...

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