892 | Rainy's Flies: Innovation, Foam Flies, and the Business of Fly Tying with Jesse Riding
Wet Fly Swing Fly Fishing Podcast
Dave Stewart
4.7 • 530 Ratings
🗓️ 6 March 2026
⏱️ 64 minutes
🧾️ Download transcript
Summary
#892 Show Notes: https://wetflyswing.com/892
Sponsors: https://wetflyswing.com/sponsors
Most anglers never think about where their flies actually come from or how an idea turns into something hanging on a fly shop wall. In this episode, Jesse Riding of Rainy's Flies takes us behind the scenes of commercial fly tying—from a small home operation started by his mother to one of the largest fly production companies in the world.
We dig into how flies are designed, how patterns move into large-scale production, and why materials like foam changed modern fly fishing forever. Jesse also shares insights on fly design royalties, innovation ethics, and what really determines quality when flies are tied across the globe.
#892 Show Notes: https://wetflyswing.com/892
Transcript
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| 0:00.0 | Most people grow up around the smell of cookies or Sunday dinner. Today's guests grew up around |
| 0:07.0 | head cement and deer hair. Boxes of flies on the kitchen table, strangers knocking on the door |
| 0:12.1 | to pick up some orders, a mother building a flytying business from scratch in a spare bedroom |
| 0:16.9 | and eventually running a fly shop that would help shape warm water and commercial fly tying for decades. |
| 0:22.6 | This is the Wet Fly Swing podcast where I show you the best places to travel to for fly fishing, |
| 0:26.6 | how to find the best resources and tools to prepare for that big trip, and what you can do to give back to the fish species we all love. |
| 0:33.6 | Jesse Riding is here today to take us into his life and how he came to run the operation at Rainey's Flies. |
| 0:41.3 | We're going to find out what happens when production moved to Thailand. |
| 0:44.9 | We're going to get the whole background here, how it started from the house. |
| 0:49.1 | They moved this in with a connection to 3M. |
| 0:51.9 | We're going to find out how they maintain quality and scale their business |
| 0:55.8 | and how materials like foam change the way commercial flies are built and fished. |
| 1:00.5 | We also talk about royalties, intellectual property, the ethics behind famous patterns, |
| 1:05.2 | and how to respect the originators in the industry. |
| 1:09.0 | This is a good one. |
| 1:09.6 | We're going to get the backstory on all this, |
| 1:11.2 | plus a great story and a great company. Here we go. Jesse writing, you can find him at |
| 1:16.9 | Rainiesflies.com. How you doing, Jesse? I'm great. It's great to be here with him. I'm somewhat |
| 1:25.5 | honored, you know, so it'll be fantastic. |
| 1:27.9 | That's great to hear. |
| 1:28.9 | Yeah, we've, it's been a little while since we talked, I mean, we've talked about Rainey's flies, you know, over the years quite a bit, but your mom was on the podcast in 20, I think was 2019 somewhere in there and we got a good background, but that was a little bit ago, so We're going to probably do a recap and circle back around on what's been new with Rainies and everything and just your background. So yeah, first off, what's happening with you? What part of the country are you at right now? Oh, yeah, that's a good question. I do find myself all over the place. I actually just barely got back from Thailand, where our Tain facility is. We own and operate our own factory over there so i spent about six weeks over there at probably the most perfect time to be there where it's you know lows in the 50s and highs in the 80s and sunny every day so it was a good time to be over there rather than the hot sticky rainy mess that it can be um so I just got back from that, and I'll be in the Logan office for the next several months. |
| 2:23.0 | I will be going back and forth. |
... |
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