89) Why sustainability doesn't make headlines in mainstream media and how we can reframe this topic with Georgina Wilson-Powell

Green Dreamer: Seeding change towards collective healing, sustainability, regeneration

kaméa chayne

Nature, Alternative Health, Society & Culture, Philosophy, Health & Fitness, Science

4.9 • 661 Ratings

🗓️ 24 November 2018

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Why is it that environmental issues rarely make headlines in mainstream media? What's the importance in providing objective information about sustainability, as opposed to subjective ones?

Georgina Wilson-Powell, the founder of Pebble, a community-focused and mobile-first magazine on a mission to influence consumer change through inspiring advice for sustainable living. Let's dive in.

HIGHLIGHTS

[4:46] Georgina's thoughts on why sustainability topics often don't make headlines in mainstream media.

[5:01] Georgina: "I was always told that sustainability doesn't sell; it's boring; no one is interested. I just felt in my gut that was wrong..."

[17:45] Kaméa: "Why did you decide to emphasize that Pebble Magazine is mobile-first?"

[20:25] Georgina shares her greatest piece of guidance on how we can tell more engaging stories when it comes to sustainability.

[21:48] Georgina: "We like to say that we're the carrot, not the stick. Because you can't beat people into submission to change their behavior."

[26:57] Georgina's thoughts on inspiring friends and family members to care about sustainability topics

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Transcript

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0:00.0	Hey there, this is your host, Kamea. I hope you had a restful holiday season and that your start to this new year has been all of the things that you might need during this time.
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1:10.0	Even I was freelance for last few years and had really good connections with lots of different newspapers and things,
1:15.2	I was still always told that sustainability doesn't sell. It's boring. No one's interested.
1:19.7	I just felt in my gut that was wrong. I was like, it's how we're positioning it.
1:23.6	We're positioning it as something boring and you want to switch off like it's a lecture.
1:30.1	Why is it that environmental issues rarely make headlines in mainstream media?
1:36.9	What's the importance of providing objective information about sustainability as opposed to
1:42.9	subjective ones? That's just the tip of the iceberg of what you'll hear today. To receive we about sustainability as opposed to subjective funds.
1:47.4	That's just the tip of the iceberg of what you'll hear today.
1:50.6	To receive weekly highlights from the podcast that I write myself,
1:53.7	you can subscribe for free at greendreamer.com.
1:55.8	With that, to thank you for being here,
	...

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