89) Why sustainability doesn't make headlines in mainstream media and how we can reframe this topic with Georgina Wilson-Powell
Green Dreamer: Seeding change towards collective healing, sustainability, regeneration
Kaméa Chayne
4.8 • 694 Ratings
🗓️ 24 November 2018
⏱️ 35 minutes
🧾️ Download transcript
Summary
Why is it that environmental issues rarely make headlines in mainstream media? What's the importance in providing objective information about sustainability, as opposed to subjective ones?
Georgina Wilson-Powell, the founder of Pebble, a community-focused and mobile-first magazine on a mission to influence consumer change through inspiring advice for sustainable living. Let's dive in.
HIGHLIGHTS
[4:46] Georgina's thoughts on why sustainability topics often don't make headlines in mainstream media.
[5:01] Georgina: "I was always told that sustainability doesn't sell; it's boring; no one is interested. I just felt in my gut that was wrong..."
[17:45] Kaméa: "Why did you decide to emphasize that Pebble Magazine is mobile-first?"
[20:25] Georgina shares her greatest piece of guidance on how we can tell more engaging stories when it comes to sustainability.
[21:48] Georgina: "We like to say that we're the carrot, not the stick. Because you can't beat people into submission to change their behavior."
[26:57] Georgina's thoughts on inspiring friends and family members to care about sustainability topics
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Transcript
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| 0:00.0 | I have a quick but important ask. As you're probably aware, Green Dreamer is an independent |
| 0:07.9 | podcast and we don't take on corporate advertisers to fund our work because we don't want those |
| 0:13.7 | considerations to influence our curiosities or our abilities to question whatever it is that we want to question. |
| 0:22.3 | So if you value and believe in our work, this is our call out. |
| 0:26.8 | We need your direct support in order to continue this podcast. |
| 0:30.7 | And you can help us out so, so much through a paid substack subscription to my newsletter at |
| 0:37.3 | camaya.substack.com or through a one-time |
| 0:40.4 | donation at greendreamer.com slash support. It really means a lot to have you here and we're so |
| 0:47.6 | grateful for whatever form or level of support that you're able to share with us. |
| 0:54.1 | Even though I was freelance for last few years and had really good connections with lots of different news level of support that you're able to share with us? |
| 0:57.9 | Even though I was freelance the last few years and had really good connections with lots of different newspapers and things, I was still always told that sustainability doesn't sell. |
| 1:02.0 | It's boring. |
| 1:02.7 | No one's interested. |
| 1:04.0 | I just felt in my gut that was wrong. |
| 1:05.9 | I was like, it's how we're positioning it. |
| 1:07.9 | We're positioning it as something boring and you want to switch off like it's a lecture. |
| 1:14.3 | Why is it that environmental issues rarely make headlines in mainstream media? |
| 1:21.2 | What's the importance of providing objective information about sustainability as as opposed to subjective ones. |
| 1:28.9 | That's just the tip of the iceberg of what you'll hear today. |
| 1:31.9 | To receive weekly highlights from the podcast that I write myself, you can subscribe for free |
| 1:36.1 | at greendreamer.com. |
| 1:38.3 | With that, to thank you for being here, you'll also automatically be entered to win our |
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