886: The Slow Season Strategy: Proven Ways to Boost Sales When Business Dips

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 11 June 2025

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

You know those moments in business where things suddenly feel a little too quiet? Maybe the inquiries slow down, sales dip, or your calendar just isn’t as packed as usual. It can feel unsettling, especially when you’re not sure why it’s happening or how long it’s going to last. The truth is, EVERY entrepreneur hits those slower seasons. In my business, summer tends to be our slow season. Depending on what you do, it may be around the holidays, or in the Fall. Having busy and slow seasons is a natural part of running a business. The most important thing is for us to make the most out of these ebbs and flows to prepare for when things pick back up again. That’s why today I’m bringing back a conversation that originally aired a few years ago about four strategies I lean on when things slow down in my own business. They’re timeless, practical, and focused on helping you use these quieter times to your advantage! So whether you’re currently feeling the weight of a slower season or just want to be prepared for the next one, this episode is packed with four simple yet effective ways to reignite momentum and boost your sales. Let’s get into it! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/slow-season-strategies-to-boost-sales Thanks to our Goal Digger Sponsors: Get $25 off your first purchase at http://therealreal.com/goaldigger. Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Move deals faster with an AI powered CRM your team will actually use. Visit https://monday.com/crm to learn more. Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at ⁠mercury.com/goal⁠. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

Transcript

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0:00.0	No decision is made in a vacuum and people want to feel cared for and thought about. So help people
0:07.2	to either say yes or no. Be willing to get out there and have more one-on-one interactions and
0:13.1	invite those in to collect feedback, insight, and to help qualify clients. I'm Jenna Goodyear, your host of the Gold Digger podcast. I escape the
0:24.2	corporate world at the age of 23 with nothing more than a $300 camera from Craigslist and a dream.
0:30.3	Now I'm running a seven-figure online business that feels even better than it looks, all from my
0:35.6	house in small town, Minnesota with my family.
0:38.4	Here, we value time as our currency. We mix the woo and the work, and we are in the pursuit
0:44.6	of building businesses that give us the freedom to live lives that we love. I've always loved
0:49.6	turning big goals into reality, and I'm here to help you do the same. This isn't just a peek behind the
0:55.6	curtain. Come along with me and my guests as we tear the whole curtain down. Every week we tackle
1:01.0	practical no-fluff marketing strategies and host honest discussions on what works and what doesn't.
1:07.4	Join me and my expert guests for actionable insights to help you grow your dream business with
1:12.4	confidence pull up a seat and get ready to be challenged, inspired, and empowered. This is the
1:18.6	Gold Digger podcast. You know those weird moments in business where everything just gets like
1:24.4	a little bit too quiet? Your inbox feels like a ghost town. Your calendar
1:29.6	suddenly has the kind of breathing room that you don't want and you're like, wait a minute. Like,
1:34.1	is this thing on? Lately, I've been scrolling through a few Facebook groups. I'm still in for photographers
1:39.0	and I keep seeing posts like, be honest, how are your bookings right now? Because it's crickets over here.
1:46.2	And I feel that deep in my bones. I've been there. That moment when you start wondering, is it just me? Like, did something
1:51.3	break? Did the algorithm fall asleep? And for that last question, the answer is yes. But the truth is
1:57.6	slow seasons happen to all of us. In my business, summer tends to be the quieter time.
2:02.8	For others, it might be the holidays or early fall. These dips are a totally normal part of running a
	...

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