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The Goal Digger Podcast

879: More Clients, Same White-Glove Service: Scaling High-End Offers Without Sacrificing Quality

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 19 May 2025

⏱️ 51 minutes

🧾️ Download transcript

Summary

What does it really take to scale a luxury brand without losing the exclusivity and personalization that make it special? If you’ve ever wondered how to grow a high-end business while maintaining its premium feel, this episode is for you. Today, I’m sitting down with Elizabeth Solaru, founder of Luxury Business Emporium. Elizabeth has successfully built a high-ticket coaching brand, but as demand grows, she’s facing the question so many entrepreneurs struggle with: how do you expand without diluting the experience that makes your brand stand out? In this coaching session, we’re tackling everything from creating systems that maintain a premium feel, to optimizing profitability, to making sure multiple revenue streams work together seamlessly.  If you’re building a brand that values quality over quantity and wondering how to scale without compromise, grab your notebook and press play!  Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/how-to-scale-a-luxury-brand  Thanks to our Goal Digger Sponsors: Get $25 off your first purchase at http://therealreal.com/goaldigger. Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  For a limited time, get $25 in Shippo credit when you spend your first $25. Claim your offer now at http://shippo.com/goaldigger!  Find a co-host today at http://airbnb.com/host.  Transform your living space today with Cozey. Visit https://www.cozey.com: the home of possibilities, made easy. Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at ⁠mercury.com/goal⁠. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

Transcript

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0:00.0

This episode is brought to you by Shippo, your one-stop solution for shipping labels, helping small

0:07.3

businesses save up to 90% off retail rates. For a limited time, Shippo is offering listeners

0:12.8

$25 in Shippo credit when you spend your first $25. So shipping your first few packages is

0:19.4

basically free. Years ago, I ran a print giveaway for my

0:22.9

wedding photography clients. Now, this sounds simple. Send out a few framed photos as a thank you,

0:27.7

but the response was wild. I ended up sending out stacks of orders and handwritten notes and boxes

0:33.7

were piling up on my kitchen table. I essentially had no system. It was just me,

0:38.5

some stamps, and a lot of stress. That is why I love Shippo. It is designed for small businesses

0:44.2

like mine. You can print shipping labels in batches, track orders, manage returns, and sync with all

0:50.3

your online stores from one clean dashboard. And with access to discounted rates from

0:54.9

USPS, UPS, and FedEx, plus a free starter plan when you only pay for what you ship, it makes

1:01.1

fulfillment way less overwhelming. Head on over to shipboat.com slash gold digger and claim your

1:06.7

spend 25 get 25 offer today. That's shipboat.com slash gold digger.

1:13.6

I am genuinely excited to share that this episode is sponsored by The Real Real.

1:18.4

Now you can get $25 off your first purchase when you go to the realreel.com slash gold digger.

1:24.6

The real real.com slash gold digger.

1:28.8

One of the hardest parts about that one-to-one business is the feeling of like you always need

1:34.6

to be out there to get new clients versus having like a super high retention. And so sometimes

1:40.9

those group programs can just feed right into the bigger one, which allows you to just have a little bit more security as well as you go throughout the year.

1:50.1

I'm Jenna Goetcher, your host of the Gold Digger podcast.

1:53.7

I escaped the corporate world at the age of 23 with nothing more than a $300 camera from Craigslist and a dream.

2:00.5

Now I'm running a seven-figure online business that feels even better than it looks,

...

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