869: Data Over Drama: How Female Leaders Can Scale with Strategy, Not Emotion

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 14 April 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have you ever attended an event that completely changed the trajectory of your life? My guest today, Marina Middleton, certainly has. In 2021, she walked into her first Create & Cultivate event as an attendee, looking to make connections and gain insights for her own business. Fast forward to today—she’s the CEO and Partner of the very brand that inspired her. Marina is a powerhouse when it comes to building communities, amplifying women’s voices, and helping them break barriers in business. Before stepping into her leadership at Create & Cultivate, she worked with Fortune 500 companies at Yahoo! and Tumblr, strategizing digital media campaigns. She has since coached and consulted hundreds of female founders, helping them grow their brands with confidence. In this episode, Marina shares the defining moments that shaped her career—from navigating the corporate world as a woman of color to stepping into the CEO role of a major media and events brand. We’re diving into how mentorship, networking, and representation can accelerate career growth, plus the lessons she’s learned balancing leadership and motherhood. If you’ve ever felt like an outsider in your industry or wondered how to cultivate the right connections to propel your career forward, this conversation is for you! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/women-in-leadership-tips-with-create-and-cultivate-ceo-marina-middleton Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit! Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Head on over to http://shippo.com/GOALDIGGER and claim your "spend $25, get $25" offer today! Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Transcript

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0:00.0	What if the content that you're already creating could keep working for you for months,
0:04.9	not just for hours? That is the power of Pinterest. It's not just another social platform. It's a
0:10.6	visual search engine where your content doesn't disappear. It compounds. And for the first time
0:16.1	ever, I am teaching a live five-day experience called the Pinterest Power Up Boot Camp that will help you kickstart your results with Pinterest.
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0:27.9	For just $27, you'll get me live every day for five days starting on April 27th.
0:33.6	Together, we'll optimize your Pinterest profile, discover exactly what your audience is searching for,
0:38.9	and create a plan to turn your existing content into traffic driving pins. You don't need more
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0:48.8	service provider, or a small business owner, then this is for you. Head to pin bootcamp.com to grab your spot.
0:55.9	Again, that's pin bootcamp.com. It's just $27 to get started. And I'll see you live on April 27th.
1:06.9	This episode is brought to you by Shippo, your one-stop solution for shipping labels, helping small
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1:17.9	listeners $25 in Shippo credit when you spend your first $25. That means shipping your first
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1:28.7	launching my online shop. Our living room was filled with products and I was taping up boxes
1:33.1	late at night, printing shipping labels manually and paying full price from the big carriers.
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1:57.6	and claim your Spend25 get 25 offer today. That's s-h-i-p-po.com
	...

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