#867 - Enjoy an Ice Cold Beverage in a Mug Made from Ice
Side Hustle School
Chris Guillebeau
4.7 • 3.3K Ratings
🗓️ 17 May 2019
⏱️ 8 minutes
🧾️ Download transcript
Summary
A visit to the outdoor sauna in the midst of a Minnesota winter inspires a mug made from ice that has sold over 4,000 units.
Side Hustle School features a new story EVERY DAY of someone who started a hustle without quitting their job. You’ll learn how they got the idea, how they overcame challenges along the way, and what the results are.
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Transcript
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| 0:00.0 | What's up my friends? Welcome to the program. Got a great show for you today. My name is |
| 0:12.7 | Chris Gilagot. This is Side Usal School. Now you may be familiar with Maslow's hierarchy |
| 0:17.7 | of needs. It's basically a ranking of five levels of human needs that we all have, |
| 0:22.4 | ranging from basic food and shelter, on up to love and self-actualization. So breaking |
| 0:27.7 | news, this taxonomy is no doubt being revised to account for the invention you'll hear about |
| 0:32.2 | in today's story. The invention is a mug made from ice that can hold your beer, or other |
| 0:37.4 | favorite beverage. The nice mug, as it's called, was created in the frozen tundra of a Minnesota |
| 0:42.8 | winter. It goes on to sell 4,000 units, with its owner currently in negotiations to bring it to |
| 0:48.1 | National Hockey League fans. And it's all because one man wanted a cold beer in a sauna. This |
| 0:53.9 | hearty Viking slash territory manager for a food company brings his invention to life, |
| 0:58.9 | finds it with a $25,000 crowdfunding campaign, and is now taking this life-changing beverage |
| 1:03.7 | holder to the masses. Hold up on that self-actualization. First, you need your nice mug. All the details |
| 1:09.9 | are coming right up. Did you know that many of the most influential inventions came about by |
| 1:25.8 | Axtam? This list includes the post-it note, superglue, and even the chocolate chip cookie. |
| 1:32.0 | Now you can add another one to that Axtamol invention, Hall of Fame, the nice mug, with the |
| 1:36.9 | emphasis on the ice. One especially chilly Minnesota winter night, Glenn Hourbach was trudging |
| 1:42.7 | through the snow to his backyard sauna, when he realized that one of the water containers he used |
| 1:46.8 | to dump cold water over his head had been left outside, full of water from a sauna a couple of days |
| 1:52.0 | prior. For all intents and purposes, it looked frozen solid. Sitting on his sauna bench, Glenn |
| 1:57.5 | dumped out that chunk of ice, and noticed that the center was miraculously unprozen. He poured out |
| 2:02.8 | the liquid part, and what remained was a perfectly formed drinking vessel. Never one to miss an |
| 2:07.2 | opportunity, he and a friend poured a frothy beer into the mug made out of ice and took turns |
... |
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