865: Taming Shiny Object Syndrome: Focus, Structure, and Scaling Strategies for Entrepreneurs

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 31 March 2025

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

One of the things I cherish most about The Goal Digger Podcast is the opportunity to connect with brilliant, passionate entrepreneurs who are chasing their dreams while navigating unique challenges. In this episode, I had the pleasure of coaching Diana Toronto, a business and marketing coach who helps ADHD entrepreneurs scale their businesses. But like many creative entrepreneurs, Diana has been struggling with focus. With so many ideas and unfinished projects, she finds herself spinning her wheels instead of making the progress she desires. Sound familiar? If you’ve ever felt pulled in a million directions, started new projects before finishing old ones, or struggled to narrow down your focus, this episode is for you. Together, Diana and I dive into how to stay committed, simplify your offers, and scale without feeling overwhelmed. Click play and let’s dive in! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/coaching-diana Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit! Get 10% off your first OSEA order sitewide with code GOALDIGGER at https://oseamalibu.com/. Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today! Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at mercury.com/goal. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

Transcript

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0:00.0	When I get really excited and when I have an idea, I commit to seeing it through all the way to
0:07.4	completion. And one of the things that has been really helpful is, is once I get a rhythm down,
0:13.5	I try to create systems, processes, just anything to lighten the load of that. I'm Jenna Goetcher, your host of the Gold Digger
0:23.9	podcast. I escaped the corporate world at the age of 23 with nothing more than a $300 camera
0:29.6	from Craigslist and a dream. Now I'm running a seven-figure online business that feels even
0:35.2	better than it looks, all from my house in small town,
0:38.0	Minnesota with my family. Here, we value time as our currency. We mix the woo and the work,
0:44.4	and we are in the pursuit of building businesses that give us the freedom to live lives that we
0:49.3	love. I've always loved turning big goals into reality, and I'm here to help you do the same.
0:55.4	This isn't just a peek behind the curtain. Come along with me and my guests as we tear the whole
1:00.1	curtain down. Every week we tackle practical, no-fluff marketing strategies and host honest
1:05.6	discussions on what works and what doesn't. Join me and my expert guests for actionable insights to help you grow
1:12.5	your dream business with confidence. Pull up a seat and get ready to be challenged,
1:17.3	inspired, and empowered. This is the Gold Digger podcast. It's time for another
1:25.0	gold digger coaching session. I'll tell you, one of the things I cherish
1:29.0	the most about the Gold Digger podcast is getting to connect with the brilliant, passionate
1:33.2	entrepreneurs inside of this community who are chasing their dreams while navigating their own
1:38.1	unique challenges. Today, I am so excited to welcome Diana Toronto to the show.
1:43.9	Diana is a business and marketing coach with a heart for helping people build their dream
1:47.6	businesses, but lately she's been feeling stuck in a cycle that I know so many of us can relate to.
1:53.5	Diana has been spinning her wheels for the past year, juggling too many ideas and unfinished projects.
1:59.1	With her ADHD pulling her in a hundred directions,
	...

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