861: The Biggest Messaging Mistake You’re Making—And How to Fix It

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 17 March 2025

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if I told you that the reason your copy isn’t converting isn’t because you need better writing—but because something deeper is off? You might have the most beautifully crafted words, but if your message isn’t landing, no amount of fancy copy will fix that. That’s exactly why I’m so excited for today’s conversation with Ashlyn Carter—because when it comes to copy that actually works, she’s the only person I trust to drive real results. Learn how she works her magic at http://www.jennakutcher.com/copywriting! Ashlyn is the founder of Ashlyn Writes, a conversion copywriting agency for creative entrepreneurs. In today’s conversation, we’re unpacking why your words might not be working, the biggest messaging mistakes that could be costing you sales, and the secret behind copy that doesn’t just sound good but actually sells. And if you’re ready to finally crack the code on copy that converts, Ashlyn is hosting a FREE webinar called The Copy Kit Clinic: Build Your Own Crush & Convert Set of Personality-Packed Sales Copy Snippets. In it, you’ll learn how to harness AI without losing your brand’s unique voice, master the 3 Pillars of Brand Voice to sound like YOU while connecting with dream clients, and turn bland messaging into a conversion powerhouse. Save your seat now at http://www.jennakutcher.com/copywriting! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/ashlyn-carter-2 Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit! Get 10% off your first OSEA order sitewide with code GOALDIGGER at https://oseamalibu.com/. Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Transcript

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0:00.0	LinkedIn ads puts your message in front of the right people. Over one billion professionals
0:06.4	targeted by job title, industry, or company revenue. Get a $100 credit for your next campaign
0:12.1	at LinkedIn.com slash goal. That's LinkedIn.com slash goal. Terms and conditions apply.
0:20.6	Here's my opinion on what I do. I am an expert. I've been doing
0:23.8	this for a long time and here's my philosophy on it. Don't be afraid to share that. That is the
0:29.0	human aspect and the story aspect that you can communicate clearly that a word salad shot out by
0:36.3	some AI tool. It's not going to be strong with that.
0:40.0	I'm Jenna Goetcher, your host of the Gold Digger podcast.
0:43.7	I escaped the corporate world at the age of 23 with nothing more than a $300 camera
0:48.5	from Craigslist and a dream.
0:50.5	Now I'm running a seven-figure online business that feels even better than it looks, all from my
0:55.8	house in small town, Minnesota with my family. Here, we value time as our currency. We mix the
1:02.4	woo and the work, and we are in the pursuit of building businesses that give us the freedom to live
1:07.5	lives that we love. I've always loved turning big goals into reality,
1:11.6	and I'm here to help you do the same. This isn't just a peek behind the curtain. Come along with me
1:17.4	and my guests as we tear the whole curtain down. Every week we tackle practical, no-fluff
1:22.6	marketing strategies and host honest discussions on what works and what doesn't.
1:32.4	Join me and my expert guests for actionable insights to help you grow your dream business with confidence.
1:33.7	Pull up a seat and get ready to be challenged, inspired, and empowered.
1:38.0	This is the Gold Digger podcast.
1:42.0	What if I told you that the reason your copy isn't actually converting isn't because you need better
1:47.8	writing, but because something deeper is off. You might have the most beautifully crafted words,
	...

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