#86. Chris Eubanks Right Hand Woman - Shaa Wasmund

Eventful Lives Podcast

Dodge Woodall

Eventful, True Crime, Risk, Interviews, Crime, Events, Entrepreneurship, Festivals, Sports, Life Story, Entrepreneur, Roger Woodall, Start Ups, Society & Culture, Military, Business

5 • 857 Ratings

🗓️ 18 May 2022

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

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Summary

Coming from a turbulent childhood living in hostels for the homeless, Shaa Wasmund was determined to create a financially secure future.

Whilst studying at the London School of Economics, she seized an opportunity to work with Chris Eubank during the lead up to the biggest fight in British Boxing history against Nigel Benn, and ended up making a name for herself in the sport.

Her intelligence, determination and savviness opened doors, and soon she was helping build the brand of a small vacuum cleaning business with a little known inventor named James Dyson!

Several successful ventures, a Sunday Times Best Selling Book, and an MBE later, Shaa has become a truly great British entrepreneur.

She’s a joy to talk with and I can see why the Telegraph described her as having ‘steal balls with spikes on’

This is the eventful life of Shaa Wasmund MBE.

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Transcript

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0:00.0	There was a competition in Cosmopolitan magazine.
0:05.0	I was 20, probably 19 actually.
0:08.0	It was for girls at uni to write for the magazine.
0:12.0	So I entered the competition, I won the London area.
0:16.0	So I was one of, I think, probably 10 from around the country.
0:19.0	We all started writing for Cosmo.
0:22.0	And I went into the editor's office one day.
0:25.0	I was waiting for her to come back
0:26.2	because I was going to talk to her about a student placement
0:27.6	over the summer.
0:28.5	And there right here on her desk.
0:30.6	It was this great big pile of letterhead of paper.
0:34.1	And Cosmo has a very distinct font,
0:36.6	a very distinct letterhead.
0:37.9	I just sat there looking at it thinking,
0:41.0	I wonder what would happen if I absconded with a little bit of letter-headed paper.
0:45.8	And I wonder what would happen if I wrote Chris Eubank a letter to say that I'd been commissioned by Cosmopolitan to interview him.
0:54.0	Please tell me you did this.
0:55.0	Of course I fucking did.
0:57.0	I swiped the paper.
0:59.0	I wrote the letter.
1:01.0	I got a letter back for a matchroom and they said it all up and I go,
	...

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