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The Goal Digger Podcast

855: Why You Need to Separate Your Self-Worth From Your Success

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 24 February 2025

⏱️ 41 minutes

🧾️ Download transcript

Summary

Have you ever achieved a major milestone in your career, only to find yourself wondering, “What’s next?” It’s an odd feeling, isn’t it? That mix of pride, joy, and maybe a little fear about where to go from here. Today’s guest, Azie Jazestani, knows this feeling all too well. With nearly two decades in the events industry, Azie went from planning unforgettable celebrations to running her own venue, Maison Principale. She scaled and sold that business—a massive achievement that any entrepreneur would dream of. But what came next wasn’t just a victory lap. It was a brave step into reinvention. Now, Azie is the founder of The Sweet Table Shop, a beautifully curated product line for event professionals and party lovers. Her story is one of resilience, creativity, and constantly evolving to embrace new opportunities. But it’s also a story about the comeback after a win—the surprising challenges that arise after reaching a peak and the courage it takes to build again. In our conversation, we discuss how Azie navigated this journey, her insights on staying true to your vision while reinventing yourself, and the lessons she’s learned about resilience and renewal.  Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/azie-jazestani  Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!  Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit! Cancel unwanted subscriptions and reach your financial goals faster at https://www.rocketmoney.com/goaldigger.   Get 10% off your first OSEA order sitewide with code GOALDIGGER at https://oseamalibu.com/. Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Transcript

Click on a timestamp to play from that location

0:00.0

And I think what changed for me after I came out of that darkness is I started kind of like clapping for myself.

0:10.0

I'm myself up on a pedestal and being like, wow, for myself.

0:14.6

I didn't need anybody else to applaud for me.

0:17.9

I'm Jenna Goetcher, your host of the Gold Digger podcast. I escaped the corporate world at the age of 23 with

0:24.4

nothing more than a $300 camera from Craigslist and a dream. Now I'm running a seven-figure online

0:30.4

business that feels even better than it looks, all from my house in small town, Minnesota with my family.

0:36.5

Here, we value time as our currency. We mix the

0:40.2

woo and the work, and we are in the pursuit of building businesses that give us the freedom to

0:45.2

live lives that we love. I've always loved turning big goals into reality, and I'm here to help you do the

0:51.3

same. This isn't just a peek behind the curtain. Come along with me and my

0:55.6

guests as we tear the whole curtain down. Every week we tackle practical no-fluff marketing

1:00.8

strategies and host honest discussions on what works and what doesn't. Join me and my expert

1:06.8

guests for actionable insights to help you grow your dream business with confidence.

1:11.6

Pull up a seat and get ready to be challenged, inspired, and empowered.

1:15.9

This is the Gold Digger podcast.

1:19.5

Have you ever achieved a major milestone in your career only to find yourself wondering,

1:24.7

okay, what's next?

1:26.3

It's an odd feeling, isn't it? That mix of pride

1:29.0

and joy and maybe a little fear about where to go from here. Today's guest, Ozzy Jazastani,

1:34.5

knows this feeling all too well. With nearly two decades in the event industry, Ozzie went from

1:40.0

planning unforgettable celebrations to running her own venue, Mason-Principal.

1:44.9

She scaled and sold that business, a massive achievement that any entrepreneur would dream of.

...

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