Protein is arguably the MOST important macronutrient for fat loss and longevity. Approximately 40% of American adults are not meeting their protein needs. There are early warning signs that begin to appear when you’re not eating enough protein, in this video I’ll be sharing all 9 of them. I will also address the most common questions about getting enough protein, and of course the solution to making sure you get enough of this important macronutrient. The first warning sign is cravings for junk food. The protein leverage hypothesis states that human beings will prioritize the consumption of protein in food over other dietary components, and will eat until protein needs have been met, regardless of energy content,[1] thus leading to over-consumption of foodstuffs when their protein content is low. This hypothesis has been put forward as a potential explanation of the obesity epidemic. Empirical tests have provided some evidence to confirm the hypothesis with one study suggesting that this could be a link between ultra-processed foods and the prevalence of obesity in the developed world. In 1995, Australian researcher Susanna Holt developed the concept of satiety value, a measure of how much a given food is likely to satisfy the hunger of someone. High protein foods have been found to have high satiety values, more so than carbohydrates. When you eat enough protein you activate hormones and chemicals that signal to your brain and body… you’re full! This prevents you from overeating junk food, and snacking in between meals. Helping you of course lose weight. These hormones that get activated with protein are Cholecystokinin, leptin, peptide yy. Here’s how this works. Analogy of eating steak and then the dessert tray rolls by. There are more reasons why lack of protein leads to junk food binges… RESOURCES MENTIONED: Equip Foods: Beef protein powder and colostrum. 100% grass fed and finished beef. Head to http://www.equipfoods.com/benazadi for 20% off. (Coupon code automatically applied) Perfect Aminos: https://affiliates.bodyhealth.com/1538.htm Code ketokamp for 20% off 🔎 Find all of the Metabolic Freedom Sponsorship deals and coupon codes here: https://docs.google.com/document/d/1MGMtuWpaOnDU_SQbowd29DLBgp76i3GQrvDeEg2Y0co/edit?usp=sharing // F O L L O W ▸ instagram | @thebenazadi | http://bit.ly/2B1NXKW ▸ facebook | /thebenazadi | http://bit.ly/2BVvvW6 ▸ twitter | @thebenazadi http://bit.ly/2USE0so ▸clubhouse | @thebenazadi Disclaimer: This podcast is for information purposes only. Statements and views expressed on this podcast are not medical advice. This podcast including Ben Azadi disclaim responsibility from any possible adverse effects from the use of information contained herein. Opinions of guests are their own, and this podcast does not accept responsibility of statements made by guests. This podcast does not make any representations or warranties about guests qualifications or credibility. Individuals on this podcast may have a direct or non-direct interest in products or services referred to herein. If you think you have a medical problem, consult a licensed physician.