#85: The Taste of Success with Jeni Britton Bauer

JAYSON WALLER UNLEASHED

Jayson Waller

4.8 • 1.5K Ratings

🗓️ 5 August 2021

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jeni Britton Bauer grew up in Ohio, one of the key swing states for Biden in the 2020 election. She lived in Columbus from the age of 12, and before that, Peoria, Illinois. Jeni opened her first ice cream shop, Scream, in 1996 and Founded Jeni’s Splendid Ice Creams in 2002. As Founder and Chief Creative Officer, Jeni remains the beating heart of the company and is in charge of all creative output—from the ice cream itself to the supporting details that enhance the experience of eating it. Jeni is the author of the New York Times best-seller “Jeni’s Splendid Ice Creams at Home”. With more than 100,000 copies in print, the cookbook dubbed the “Homemade Ice-Cream Making Bible” by The Wall Street Journal earned Jeni a 2012 James Beard Award, America’s most coveted honour for writing about food and the culinary arts. Jeni’s follow-up, “Jeni’s Splendid Ice Cream Desserts” (May 2014), includes more than 100 new recipes for ice creams and ice cream desserts. The gorgeous cookbook includes more than 100 easy-to-execute recipes, including seasonal favourites (Savannah Buttermint) and signature staples (Salty Caramel). Jeni is a 2017 Henry Crown Fellow and has been recognized by Fast Company as one of the most creative people in business today. Jeni’s Splendid Ice Creams are available in stores nationwide as well as at Scoop Shops in 12 states and the District of Columbia. Links: Follow True Underdog on IG: www.instagram.com/true_underdog Reach out to Jayson directly at [email protected] Follow Jayson on Linkedin: https://www.linkedin.com/in/jayson-waller-/ Follow Jayson on Instagram: www.instagram.com/jaysonwallerbam Check out our website to meet the team, view show notes and transcripts: www.trueunderdog.com Mentioned In The Episode: Website: https://jenis.com/about/about-jeni/ Linkedin: www.linkedin.com/in/jeni-britton-bauer-a181193/ Instagram: https://www.instagram.com/jenibrittonbauer/?hl=en @jeni Twitter: https://twitter.com/jenisplendid?lang=en @jenisplendid Facebook: https://www.facebook.com/jenibrittonbauer/ @jeni Book: Jeni's Splendid Ice Cream for the Home Kitchen Jeni’s Splendid Ice Cream Desserts Artisanal Kitchen: Perfect Homemade Ice Cream, The: The Best Make-It-Yourself Ice Creams, Sorbets, Sundaes, and Other Desserts https://www.amazon.co.uk/Books-Jeni-Britton-Bauer/s?rh=n%3A266239%2Cp_27%3AJeni+Britton+Bauer TimeStamps: 01:31 - How did Jeni decide to get into Making Ice-Creams? 03:06 - Jeni's Personal Struggles. 04:24 - Jeni on having a work ethic. 05:07 - Jeni's Intuition on getting into ice creams. 07:50 - Jeni's WHY. 10:59 - Importance of Building it slowly. 12:47 - Growth of Jeni's Splendid Ice Creams. 15:22 - Jeni's cookbook. 18:27 - Inspiration to make Dairy Free Products. 22:46 - Jeni's third cookbook. 23:25 - Impact of Covid on the Business. 26:58 - Facing the Storm. 31:10 - Jeni's top 3 Statements to get started. 34:33 - How can you connect with Jeni and find her business? Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Jason Waller here, true underdog podcast and YouTube channel, listen, make sure you subscribe today. You can go to iHeartRadio, Spotify, Apple podcast. You can go to our YouTube channel, true underdog, or you can visit trueunderdog.com and subscribe to all of it.
0:15.0	Jason Waller here, true underdog podcast. I am super excited today to talk about one of my favorite things in the world.
0:34.0	I scream and the person we have on today, she's an American ice cream maker and entrepreneur, she is a New York Times best selling book, she's an author, she's from the Midwest, she's turning ice cream and dairy free ice cream and dairy ice cream, every kind of ice cream into dreams and making things happen, Jenny Britton Bauer, how are you doing?
0:56.0	I am doing just great, how are you doing Jason?
0:59.0	I'm hanging in there, I'm in Florida right now, usually I live in the Midwest, so I live in Michigan, you said you're from the Midwest, what part of the Midwest are you from?
1:07.0	I'm from Columbus, so just down the road from you guys and also I'm not like a big football like crazy person, like so many people here, so the Michigan Ohio thing doesn't don't worry.
1:20.0	Okay, good, that could have started this off really bad, right?
1:23.0	No, let's go. Oh, yeah.
1:25.0	We're good.
1:26.0	Good.
1:27.0	Well, listen, it's not like that.
1:30.0	You did attend Ohio State University and you studied history and fine art, so what were those early days?
1:35.0	Because now you're now you're making ice cream and you're a true entrepreneur.
1:40.0	So what were those days like in college and what really made you decide that's what you want to get into that?
1:45.0	Well, you know, it's funny. I actually, so I didn't get in when I first applied because I had barely squeaked by in high school.
1:53.0	I mean, straight D's and most of that was because I had to make it up in summer school.
1:57.0	I mean, I was a terrible student unless it was a class that I loved.
2:01.0	So of course, Ohio State said, yeah, no thanks, but I appealed it just because it didn't occur to me like except their word on that.
2:10.0	And then they let me in. And I appealed it kind of explaining what I was actually doing while I was getting straight D's in high school, which was my mother had had a baby.
2:17.0	And so I was really working on it. She was very sick.
2:19.0	And I was working a lot. I loved working in the French bakery where I worked.
2:23.0	So they let me in, which was amazing. And then I learned just so much.
	...

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