If you have to spend $25 to get a new customer for a $25 product, you're going to lose money on the front end, right?

But if that customer comes back two months later and buys another product for $25, now you're profitable.

So that is the key to surviving long term in this game with rising costs, rising competition,

is being able to capture repeat purchases, increase the

lifetime value of a customer, and you do that by building a community.

What's up, guys?

You're listening to another episode of Selling on Amazon with Andy Isam.

In this episode, we're going to talk about how to build a community around your brand.

But before we dive too deep into this episode, I want to give a shout out to Eric, Justin, and Shannon,

and many others listening to the podcast and entering the giveaway.

These people are already getting their bonus entries for subscribing to the podcast, for entering my giveaway. I've got a link in the show notes to enter my massive giveaway. These people are already getting their bonus entries for subscribing to the podcast

for entering my giveaway. I've got a link in the show notes to enter my massive giveaway. I'm giving

away coaching program memberships, MacBook, iPad, AirPods, all sorts of sweet gadgets and gift cards.

There's a ton of value coming in this giveaway. Five winners. So you got pretty good chances. Go grab

all of those bonus entries. In this episode, again, we're going to talk about how

to build a community around your brand. We're going to talk about why building a community is important,

how to turn your brand into a community, and why content is king. So let's start our first by

talking a little bit about why is building a community

important? Why go through the effort of trying to build a community around your brand? Why not just

take the route that a lot of the Chinese sellers are taking of just looking for products to sell,

picking some brand name that kind of fits the mold, throwing the products up there,

running your advertising, getting your reviews, and making money. Like why? Why not just leave it at that?

...