848: Why Social Media Can't Be Your Safety Net Anymore

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 29 January 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have you ever stopped to think about how much control you really have over your social media presence? One algorithm change, one unexpected glitch, or even a hacked account could leave your content—and your connection to your audience—hanging by a thread. The secret lies in your email list. Learn how to start and grow yours at http://www.growanemaillist.com! In this episode, we’re talking about why social media can’t be your safety net anymore. We’ll dive into how shifting algorithms, unpredictable trends, and platform limitations can hold your business back—and more importantly, what you can do to safeguard your success. This isn’t about ditching social media altogether. It’s about learning how to leverage it smarter, so your hard work leads to sustainable, secure results. If you’re ready to take back control of your business and stop relying on platforms you can’t control, you’re in the right place! And be sure to sign up for my FREE class: From Zero Subscribers to an Email List of Engaged Buyers at http://growanemaillist.com to learn how email marketing to be 10x more effective than posting to Instagram & Facebook … because the truth is: your social media content probably isn’t moving the needle. I’ll see you there at http://growanemaillist.com! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/email-2025 Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit! Cancel unwanted subscriptions and reach your financial goals faster at https://www.rocketmoney.com/goaldigger. Get 10% off your first OSEA order sitewide with code GOALDIGGER at https://oseamalibu.com/. Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Transcript

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0:00.0	If you're running a business and you do not have an email list, you have just nailed down your
0:05.6	biggest goal for this brand new year. Because without one, you're missing out on serving your
0:11.0	audience, on making sales, and on growing an asset that you own and can rely on. It is time to focus
0:17.9	on growing an email list and creating a direct line to your ideal clients
0:21.8	and customers without being overwhelmed, wasting time, or playing the, I'll get to that later
0:27.2	card when things look difficult. That's where I come in. Save your free virtual seat to my
0:33.4	live master class from zero subscribers to an email list of engaged buyers in three easy steps,
0:39.8	all about starting and growing an email list to finally reach the people who want to hear from you.
0:45.7	I'll teach you what to say and how to say it all for free at growanemail list.com.
0:51.9	Let's get that email list going so that the next time you want to promote your
0:55.8	offers, you've got a list of eager buyers ready to launch to. Head to grow an email list.com to join
1:02.0	me for free to learn how to algorithm proof your business with email marketing. That's grow
1:07.1	an email list.com.
1:17.2	Now, when I saw this story, I'm like, dang, like this is a clear reminder.
1:22.3	Social media is such a powerful tool, but it's rented space.
1:26.9	If you're building your business exclusively on platforms that you don't own. You're leaving yourself so
1:28.6	vulnerable to situations like this. I'm Jenna Cudger, your host of the Gold Digger podcast.
1:35.3	I escaped the corporate world at the age of 23 with nothing more than a $300 camera from Craigslist
1:41.5	and a dream. Now I'm running a seven-figure online business that
1:45.4	feels even better than it looks, all from my house in small town, Minnesota with my family.
1:50.8	Here, we value time as our currency. We mix the woo and the work, and we are in the pursuit
1:57.0	of building businesses that give us the freedom to live lives that we love.
	...

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