Today on Seeking Wisdom, we're going to talk about some of the unconventional things, unconventional things.

What are you talking about?

The unconventional things that we have done to grow drift. Secrets? Secrets? Damn. We're going to give out some secrets. I told this guy, no more secrets. I have a list. Yeah, and then I got Elias now who's been on the podcast once and he thinks, you know, whatever. He's tweeting out secrets left and right now. He's a new man. And uses social media ever since he's been on this podcast. I love it. He discovered Twitter after this podcast. Incredible. He got like six Instagram followers from this show. And he's like, I think he blew up a little bit. All right. So I have a list of things that I wanted to go through, but I want to see if maybe you can

beat me to the punch.

Do you have something off the top of your head?

What's one, what's one, steal my thunder and my, I have no idea what he's got in

written.

What's one of the unconventional things that you think that we've done to grow so far?

I think that, you know, just one is this podcast, betting on this podcast, betting on video,

betting on our conference, betting on a whole bunch of stuff like that. It's unconventional. I'd say

number one, though, is that we killed our forms, right? That was from the very beginning and set our

content free. I hope that's on the list. It's on the list. It's on the list. I actually bucketed that. There's a couple of different ways I bucketed that. But I think the number one thing is like is the focus on there's two things. Number one is brand. That's the focus on brand. That is the podcast. That is content. That is video. That is throwing a conference with a thousand people in the first year. It's all those things. Okay, now I have one. Okay, what? So I think the most unconventional thing we've done to grow this is to have this approach from day one that we are going to scale this one person at a time. Ooh. One community member at a time, one fan at a time do we call that uh one on hand on hand on hand to

hand combat never fails i think weekly you have to remind me of this even though it works and i think

i think it works every time it's work to get thousands of businesses using drift she knows she's doing

it right now she's sending hand to hand combat She's sending hand-to-hand combat.

She's sending hand-to-hand combat. The number one thing, and I can't wait to write this story

after hypergrowth, talk about how we got a thousand people to our first conference. It's all

going to be about hand-to-hand combat. The highest leverage thing that we've done is actually

do research, see who might be interested

in going, reach out individually, whether it was from Danielle, whether it was from me, whether

it's from you, and move tickets that way.

There hasn't been one magic email that we've sent that sold hundreds of tickets.

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