832 - Amber French: Vie Athletics (Founder/CEO)
Choose Hard with Cody McBroom
Cody McBroom
4.9 • 825 Ratings
🗓️ 16 November 2022
⏱️ 79 minutes
🧾️ Download transcript
Summary
Vie Athletics is a POWERHOUSE in Washington State -- it's a female only strength training facility that has a captivating culture and a cult-like community. They've already taken over this state by opening gyms in Seattle, Gig Harbor, Tacoma, Puyallup, South Hill, and Bonney Lake... And now, they're expanding OUT of the state by opening their first out-of-state gym in Chandler, Arizona.
But there's more to this story because the founder and owner of the gym, Amber French, is the mastermind behind this company who has simply created something unique, special, and unbelievably powerful. Which is why we wanted to get her on the show, so that she could share her journey with us and teach us what it took for a female entrepreneur to create something so powerful.
You can find all that Vie Athletics has to offer by heading to their site: https://vieathletics.com/ OR following them on instagram @vieathletics
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Timestamps:
(7:05) - VIE Locations
(10:50) - Limiting Class Sizes To Tailor The Customer Experience
(14:20) - Knowing Your Brand And Who You Are
(17:05) - Meaning Behind VIE Athletics
(18:00) - Reason For Starting Female Only Gym
(22:30) - Evolution Of Woman Exercising
(25:15) - Male vs Female Training Programming
(28:15) - Functional Bodybuilding
(31:30) - Performance Elements Within VIE Athletics
(34:35)- Alternatives To Personal Records
(39:40) - Lead By Example To Create A Culture
(43:15) - Creating Brand Longevity
(44:45) - Building VIE While Raising A Family
(45:50) - Facing Fears Of Being An Entrepreneur
(48:30) - Being Confident and Following Your Calling
(52:45) - Steps In Building A Business
(56:15) - Not Sacrificing Quality for Quantity
(57:25) - Always Being The Center Of The Business Hierarchy
(1:01:35) - Speaking What You Want Into Existence
(1:03:02) - Amber’s BIG Vision
(1:12:35) - Where You Can Find Amber And All Over VIE Content
(1:15:30) - Advice For Young Entrepreneurs
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to the tailored life podcast, the one and only fitness and nutrition podcast that goes way beyond just training and nutrition. |
| 0:12.6 | It helps you create a life by design. I'm your host, Cody McBroom, and today my special guest is Amber French. |
| 0:20.6 | Many of you may not know Amber, but I am very, |
| 0:23.5 | very excited to introduce you to her. She is like the mystery entrepreneur around here in Washington. |
| 0:30.7 | I say that because she is one of the most humble leaders I have ever met, kind of staying behind |
| 0:35.5 | the scenes in the limelight, avoiding, kind of taking |
| 0:38.8 | that spotlight on herself to just constantly put shine on her team and on her company on what |
| 0:43.2 | they do. So she owns what's called V Athletics, which if you are in Washington, you state, |
| 0:48.5 | you know that that it's like the powerhouse gym out here for female fitness. They are |
| 0:52.7 | crushing it, and they are getting ready to open their |
| 0:54.9 | seventh location, six of which will be in Washington. So they're opening their fifth one, or I'm |
| 1:01.1 | sorry, their sixth one in Washington. And they opened another one in Arizona. So if you're in |
| 1:05.6 | Arizona, there's a gym out there as well. And I can only imagine they're going to continue |
| 1:09.2 | growing and growing and growing. I've known about the athletics for a long time. I've seen many of the people I went to school |
| 1:14.4 | with, people I trained in the gym and people I just know through mutual friends, constantly going |
| 1:18.8 | and signing up and working out there and raving about this gym. Yet I didn't know who owned it. |
| 1:23.2 | And I was literally so curious. I actually had to do some digging and I finally found who she was. |
| 1:28.1 | And we had a good conversation. I invited her over to the headquarters to do a podcast. |
| 1:33.3 | And that's what you guys are about to listen to. And I interviewed her on female entrepreneurship, |
| 1:36.3 | on leadership, on training the female versus the male, on her background, her story, her drive, |
| 1:41.1 | why she did what she did and how she's built it the way that she has built |
| 1:44.1 | it, because the energy, the culture, the community, it is absolutely contagious in there. |
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