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The Goal Digger Podcast

831: How to Build a Brand that Turns Your Reputation into Revenue

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 2 December 2024

⏱️ 53 minutes

🧾️ Download transcript

Summary

What if your personal brand could do more than just make you known? What if it could actually lead to revenue, create a legacy for you and produce wealth for you and your family?! Today, we’re exploring how YOU can turn your influence into income with none other than Rory Vaden. Rory is a New York Times bestselling author, world-renowned speaker, and co-founder of Brand Builders Group, where he’s helped entrepreneurs and leaders design brands that don’t just stand out but sell.  In this episode, we’re chatting about what holds most personal brands back financially, Rory’s unique take on why “multiple income streams” might be misleading, and his “PAIDS” formula for the 5 key ways you can actually make money as a personal brand! If you’re ready to take the next step in YOUR personal branding journey, Rory and his team at Brand Builders Group are offering a FREE 1:1 strategy call to help you uncover the exact problem you solve, clarify your message, and map out your path to income! Head to http://www.jennakutcher.com/brand to book yours today and start building a brand that generates real revenue.  Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/rory-vaden-2   Thanks to our Goal Digger Sponsors: Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to http://linkedIn.com/goal to claim your credit! Get 20% off the $25 Working Genius assessment at http://workinggenius.com with code GOALDIGGER at checkout. Cut your wireless bill to $15 a month at http://mintmobile.com/goaldigger! Sign up for your $1/month trial period at http://shopify.com/goaldigger.  Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Transcript

Click on a timestamp to play from that location

0:00.0

We don't have a huge audience and you don't need one either.

0:06.3

The myth is thinking you have to have millions of followers to make millions of dollars.

0:10.0

The truth is the fastest path to cash is to find the smallest audience that you can serve in the deepest way.

0:19.4

I'm Jenna Goodyear, your host of the Gold Digger podcast. I escape the

0:23.9

corporate world at the age of 23 with nothing more than a $300 camera from Craigslist and a dream.

0:30.0

Now I'm running a seven-figure online business that feels even better than it looks, all from my

0:35.3

house in small town, Minnesota with my family.

0:38.1

Here, we value time as our currency. We mix the woo and the work, and we are in the pursuit of

0:44.5

building businesses that give us the freedom to live lives that we love. I've always loved

0:49.4

turning big goals into reality, and I'm here to help you do the same. This isn't just a peek behind the curtain.

0:56.0

Come along with me and my guests as we tear the whole curtain down. Every week we tackle

1:00.7

practical, no-fluff marketing strategies and host honest discussions on what works and what doesn't.

1:07.2

Join me and my expert guests for actionable insights to help you grow your dream business with confidence.

1:13.2

Pull up a seat and get ready to be challenged, inspired, and empowered.

1:17.5

This is the Gold Digger podcast.

1:21.3

What if your personal brand could do more than just make you known?

1:25.2

What if it could actually lead to revenue and create a legacy

1:28.4

for you and produce wealth for you and your family? Today, we're exploring how you can turn

1:33.8

your influence into income with none other than my friend, Rory Vaden. Last year, Rory

1:39.3

joined me on the Gold Ticker podcast, and it was one of our most downloaded episodes of all

1:44.1

time. So I knew

1:45.4

we had to have another discussion to dive even deeper into building your own personal brand.

...

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