829: How to Write so People will Read with Casey Mank

How to Be Awesome at Your Job

How to be Awesome at Your Job

Decisions, Collaboration, Wins, Mockaitis, Mental Health, Education, Speaking, Success, Interview, Fun, Career, Business, Development, Health & Fitness, Winning, Careers, Training, Thinking, Sharpening, Skills, Writing, Selfhelp, Self-improvement, Meaning, Money

4.5 • 1.1K Ratings

🗓️ 9 January 2023

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

Casey Mank shows how to make your writing more effective by making it simpler.

— YOU’LL LEARN —

1) Why writing matters tremendously—even when you’re not a writer

2) How to make your writing more powerful in three steps

3) Why people aren’t reading what you write—and how to fix that

Subscribe or visit AwesomeAtYourJob.com/ep829 for clickable versions of the links below.

— ABOUT CASEY —

Casey has taught in writing classrooms for over 10 years, most recently at Georgetown University’s McDonough School of Business and School of Nursing and Health Studies. She has taught writing to professionals at organizations including Kellogg’s, MasterCard, Sephora, the Aspen Institute, Viacom Media, the EPA Office of the Inspector General, the PR Society of America, the National Association of Government Communicators, and many more. Casey serves on the board of directors at the nonprofit Center for Plain Language and is proud to have helped thousands of writers get to the point and reach their audiences with greater impact.

• Email: casey@boldtype.us

• LinkedIn: Casey Mank

• Website: BoldType.us

— RESOURCES MENTIONED IN THE SHOW —

• Tool: WebFx.com

• Tool: Hemingway

• Tool: Difficult & Extraneous Word Finder

• Tool: Grammarly

• Study: "How Little Do Users Read?" by Jakob Nielsen

• Study: "The Impact of Tone of Voice on Users' Brand Perception" by Kate Morgan

• Website: PlainLanguage.gov

• Book: "Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)" by Janice Redish

• Book: "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath

• Book: "Brief: Make a Bigger Impact by Saying Less" by Joe McCormack

• Book: "The Elements of Style" by William Strunk, Jr., E.B. White, Test Editor, and Roger Angell

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Transcript

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0:00.0	Welcome to the How to Be Awesome at Your Job Podcast.
0:04.1	The show where brilliant professionals share how to sharpen the universal skills required
0:08.5	to flourish at work.
0:10.0	Enjoy more career fun, wins, meaning, and money with your host, Pete LeCaites.
0:16.1	Hello and welcome to Episode 829 with Casey Mank.
0:23.5	If you've ever had the experience of riding an email, and folks don't seem to be reading
0:28.8	it to, or folks ask you follow up questions or don't comply, and you think, what the heck
0:32.3	was in the email?
0:33.3	Casey's got some pro tips to boost your riding of emails and everything you'll write.
0:38.3	See, I'll learn one, why riding matters tremendously for professionals, even if you're not a
0:43.6	writer.
0:44.6	Two, how to make your riding more powerful in just three steps.
0:47.7	And three, why people aren't reading what you wrote and how to fix that.
0:51.8	So if you want to check out the show notes or the transcript or the links to items that
0:54.4	we've mentioned, please visit us over at awesomeatyourjob.com slash ep829.
1:00.4	And this is your first time listing how to be awesome at your job.
1:03.2	Thank you.
1:04.2	Welcome.
1:05.2	It's great to have you.
1:06.2	There's often a big bump of folks joining the fun in the early part of the year, January.
1:11.3	So I want to give you a little bit of an overview of some of the goodies available at awesomeat your
1:14.9	job.com.
	...

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