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Discover Your Talent–Do What You Love

825. A Day in the Life of a Serial Direct Marketer with Brian Kurtz

Discover Your Talent–Do What You Love

Don Hutcheson

Education, Business, Self-improvement, Careers

5.0619 Ratings

🗓️ 29 November 2019

⏱️ 45 minutes

🧾️ Download transcript

Summary

Brian Kurtz has been a serial direct marketer for the past 40+ years. He's never met a medium he didn't like, and he spent the first 34 years of his career helping Boardroom, Inc., become a state-of-the-art direct marketing and publishing company. As founder of Titans Marketing, he now advises many of the most admired direct marketers in the world and writes and speaks regularly on direct marketing.

Transcript

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0:00.0

Hello, world, welcome to discover your talent, do what you love.

0:14.3

I'm your host, Don Hutchison.

0:16.1

Every Monday and Wednesday, I interview someone from around the world who's discovered their talents to do work

0:22.2

they love to create a life of success, satisfaction, and freedom. On Fridays, I interview an

0:28.6

individual with many years of experience from one of the top-ranked occupations or professions

0:33.9

who share an insider's look at what it's really like to do what they do.

0:38.7

A job opened up in the editorial side of the business.

0:42.9

And I went to Marty Edelston, who was the owner and the founder, and I said, oh, that job just

0:48.8

opened up in editorial, and I'd like to take it.

0:52.8

And Marty looked at me.

0:53.7

I was 23 years old and he said,

0:55.9

you know, you have a nose for marketing. And, you know, when you're 23 years old and the president

1:01.3

of the company says you have a nose for marketing, who am I to argue? So I didn't take the editorial

1:06.5

job. I stayed in the list management. And I'd say that that was a pivot point in my career because

1:14.2

then I just went whole hog on, you know, direct marketing lists. I got involved with copy and,

1:22.3

you know, 10 years into the business, my first 10 years I'm doing list management, the next 24 years I'm running the

1:29.1

marketing department.

1:30.3

Today I'm delighted to bring you our featured guest, Brian Kurtz, and our topic, A Day in the Life,

1:37.3

what's it really like to be a serial direct marketer?

1:40.6

Welcome, Brian.

1:42.0

Oh, I'm glad to be here, Don.

1:43.8

Brian, are you using your talents doing work that you love?

...

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