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The Goal Digger Podcast

821: How to Write Pitches That Get Noticed — Every Time

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 28 October 2024

⏱️ 49 minutes

🧾️ Download transcript

Summary

What’s the secret sauce to crafting a pitch that not only stands out but also captivates and convinces? How do you grab attention in a sea of pitches and make a lasting impression? My guest today is here to answer those questions and share the insider strategies that make a pitch truly unforgettable! Michelle Razavi is the Founder and CEO of Elavi, a 7-figure food company that’s transforming the wellness landscape with their high-protein, low-sugar, vegan, and gluten-free products. Elavi’s innovative desserts are not only a hit on Amazon, but they’ve also made a splash at Costco and are carried nationwide in tech offices, cafes, fitness studios, and boutique retailers. Michelle isn’t just a successful entrepreneur; she’s also a digital marketer, certified fitness trainer, and yoga instructor, and she’s been recognized on the Inc Female Founder 250 list for her remarkable growth and expansion. In today’s episode, Michelle will share her insights on how to craft pitches that truly stand out—whether you’re targeting investors, retail buyers, or media journalists. Click play if you’re ready to elevate your pitching game and make a lasting impression! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/michellerazavi  Thanks to our Goal Digger Sponsors: Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to http://linkedIn.com/goal to claim your credit! Get 20% off the $25 Working Genius assessment at http://workinggenius.com with code GOALDIGGER at checkout. Cut your wireless bill to $15 a month at http://mintmobile.com/goaldigger! Sign up for your $1/month trial period at http://shopify.com/goaldigger.  Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Transcript

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0:00.0

I don't think you ever truly have it all figured out because your subject changes right and I think having that mindset of

0:08.1

Curiosity and being adaptable to whatever medium you're pitching and especially as our digital

0:14.2

landscape is evolving is really key to continuously build stronger and stronger pitches.

0:19.1

I'm Jenna Goodger, your host of the Gold Digger Podcast. I escaped the corporate world at the age of 23 with nothing more than a $300 camera from Craigslist and a dream.

0:30.0

Now I'm running a seven-figure online business that feels even better than it looks, all from my house in small town, Minnesota with my family.

0:38.0

Here, we value time as our currency. We mix the woo and the work and we are in the pursuit of

0:45.3

building businesses that give us the freedom to live lives that we love. I've

0:49.7

always loved turning big goals into reality and I'm here to help you do the same.

0:54.0

This isn't just a peek behind the curtain. Come along with me and my guess as we tear the

0:58.9

whole curtain down. Every week we tackle practical no-fluff marketing strategies and host honest discussions on what works and what doesn't.

1:07.5

Join me and my expert guests for actionable insights to help you grow your dream business with confidence.

1:13.6

Pull up a seat and get ready to be challenged, inspired, and empowered.

1:18.0

This is the Gold Digger Podcast.

1:20.6

So what's the secret to crafting a pitch that not only stands out but also

1:26.3

captivates and convinces? How do you grab attention in a sea of pitches and

1:31.2

make a lasting impression? My guest today is here to answer those questions

1:35.2

and share the insider strategies that make a pitch truly unforgettable. Michelle Rizavi is the founder and

1:41.5

CEO of Alavi, a seven-figure food company that's transforming the

1:45.4

wellness landscape with their high protein, low sugar, vegan, and gluten-free products.

1:50.3

Alavi's innovative desserts are not only a hit on Amazon, but they've also made a splash at

1:54.9

Costco and are now carried nationwide in tech offices, cafes, fitness studios and boutique retailers.

2:01.7

Michelle isn't just a successful entrepreneur.

...

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