Gary Vaynerchuk is a bona fide Internet celebrity. At last count, he was sitting pretty at 1.21 million Twitter followers, and 226,000 Instagram followers. He’s appeared in the Wall Street Journal, Time Magazine, on Late Night with Jimmy Fallon, Conan O’Brien, Ellen, CNN, and MSNBC. He’s now the CEO of VaynerMedia, a digital agency with more than 600 staff. Vaynerchuk is an entrepreneur, investor, New York Times best-selling author, speaker, and, hailing from greater New York City, a fervent Jets fan. But his success all started with Wine Library TV, a video blog he started when YouTube was still a 1-year-old Internet debutante. From the start of his career, Vaynerchuk has mastered social media to draw attention to his online persona GaryVee, and since then has leveraged his fame to build success with over a decade of shrewd planning and execution. But there’s one secret to success that Vaynerchuk always comes back to. “The reason that I’m speaking to you is that I’ve worked harder than you.” These brazen words were uttered by Vaynerchuk during one of his many training videos. While it’s impossible to know just how true that is, this is a belief central to Vaynerchuk’s life. Hard work is everything. When discussing his success, the word hustle frequently bobs to the surface. “My hustle is better than everybody else’s,” he says, “so I have to bet on it. I bet on my strengths.” And despite living in an age of lifehacks and shortcuts, Vaynerchuk remains a staunch advocate of simple hard work. Armed with little more than his ball-of-fire personality and a will to succeed, he’s built an attention-hungry business empire worth millions. In this interview you will learn: The best strategies to leverage social media for your business What to look out for when it comes to creating the perfect social media strategy The secrets to creating valuable content and why it works How to take care of your employees and build long-lasting and loyal relationships The secrets behind each social media platform and how to take advantage of each one & much more! This podcast episode was brought to you by FreshBooks. When it comes to finding the perfect service to help you manage and track your invoices, time and expenses then you can't go past FreshBooks. Designed for the small businesses and entrepreneurs who don't need full-blown double-entry programming but still want to keep their finances in check, you can't go back once you start using it! Better yet, FreshBooks is offering a month of unrestricted use to all of Foundr listeners ­ totally free right now and you don’t need a credit card for the trial! To claim your free month, go to FreshBooks.com/FoundrMag and enter FoundrMag in the “How Did You Hear About Us?” section to get started today!